Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Michael J. Dorsch"'
Autor:
R. K. Srivastava, Michael J. Dorsch
Publikováno v:
Journal of Marketing Communications. 26:799-812
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4af5818386e28e6a4f3b3e5a48b5166f
https://doi.org/10.1080/13527266.2019.1586749
https://doi.org/10.1080/13527266.2019.1586749
Publikováno v:
The Routledge Handbook of Service Research Insights and Ideas ISBN: 9781351245234
The extent to which services can contribute to environmental sustainability depends on micro-level (i.e., organizational level) and macro-level (i.e., global-level) considerations. At the micro-level, environmental sustainability requires reducing en
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ff6338de1f0052eaead0481109d74965
https://doi.org/10.4324/9781351245234-22
https://doi.org/10.4324/9781351245234-22
Publikováno v:
Marketing Theory. 18:55-74
Materialism in Western societies has been examined at both individual and cultural levels. However, the underlying institutions that engender and perpetuate materialism as an orientation toward consumption are left unexamined. Therefore, the overall
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e964777e8f2cfbf4d0a8dfad83a128db
https://doi.org/10.1177/1470593117724610
https://doi.org/10.1177/1470593117724610
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
In recent years at “Meet the Journal Editors” sessions at academic conferences, many editors indicate that they desk reject 50% or higher manuscript submissions and have annual acceptance rates ranging between 7 and 18%, implying that journal rev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0db6f8dc8147de540a4a640eaa16972d
https://doi.org/10.1007/978-3-319-99181-8_17
https://doi.org/10.1007/978-3-319-99181-8_17
Publikováno v:
Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
With the existing insights on writing and publishing marketing journal articles and the discipline’s rapid expansion of publishing opportunities in new U.S. and international marketing journals, one intuitive prediction is marketing scholars’ pub
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2def4aed71c6aca144548f894bc06b39
https://doi.org/10.1007/978-3-319-66023-3_196
https://doi.org/10.1007/978-3-319-66023-3_196
The shift to consumer-centric marketing accentuates the need for a more comprehensive understanding of consumer desires, including how consumers manage their resources to satisfy these desires. However, the complexity of the resource concept combined
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::728501825757c6bf7df2ee8feb6d81b6
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13378
http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13378
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
With the existing insights on writing and publishing marketing journal articles and the discipline’s rapid expansion of publishing opportunities in new US and international marketing journals, one intuitive prediction is marketing scholars’ publi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8280e1170db0e31096e792ba664002a8
https://doi.org/10.1007/978-3-319-45596-9_205
https://doi.org/10.1007/978-3-319-45596-9_205
Autor:
Michael J. Dorsch, Aidan Daly, Kim Harris, Richard Harris, Stephen J. Grove, Steve Baron, Raymond P. Fisk
Publikováno v:
Journal of Services Marketing. 28:580-594
Purpose – This paper aims to demonstrate the applicability of a theatrical framework for improving the effectiveness of the knowledge transfer of service research findings to practitioners. Design/methodology/approach – A case study approach is a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::259c75a88eb257cc5fd2d8cabdfab7c3
https://doi.org/10.1108/jsm-05-2013-0105
https://doi.org/10.1108/jsm-05-2013-0105
Publikováno v:
The Service Industries Journal. 34:477-494
The history of the Frontiers in Service Conference and its impact on the service research community was examined by content analyzing each of the 20 conference programs. The results were aggregated and examined for trends regarding program participat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::680c4fb385f6d02a06bb40c461ccd770
https://doi.org/10.1080/02642069.2014.870160
https://doi.org/10.1080/02642069.2014.870160
Publikováno v:
Journal of Macromarketing. 34:332-348
The ability of consumer judges to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ perceptions of the depth of environmental advertising
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::615851a80caecd00b09724869c141d97
https://doi.org/10.1177/0276146713518944
https://doi.org/10.1177/0276146713518944