Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Michael F. d'Amico"'
Autor:
Jon M. Hawes, Michael F. d'Amico
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
This paper reports some preliminary results of reseach currently in progress that analyzes the attitudes of “snowbelt buyers” and of “sunbelt suppliers” regarding the importance of a series of state and local tax incentives which are sometime
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5a55007e6a3dcd80657e92b1924011ff
https://doi.org/10.1007/978-3-319-16937-8_133
https://doi.org/10.1007/978-3-319-16937-8_133
Publikováno v:
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422
One of the most frequently used techniques for collecting primary data from individuals is the mail survey. A major obstacle to success, however, is obtaining an acceptable rate of response to the mail survey. This paper examines some tactical consid
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::18426e05d0a983d9f8585e2518543fcb
https://doi.org/10.1007/978-3-319-16943-9_81
https://doi.org/10.1007/978-3-319-16943-9_81
Autor:
Michael F. d'Amico, David P. Loyd
Publikováno v:
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169361
This paper reports the research efforts of a county health department serving a community of some 650,000 citizens. The department’s officers needed "hard figures" that might answer these five questions: 1) Was the community "health conscious"; 2)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::33109bb1e6693af0eee65a12b2beee40
https://doi.org/10.1007/978-3-319-16937-8_38
https://doi.org/10.1007/978-3-319-16937-8_38
Publikováno v:
Journal of Global Marketing. 18:95-114
The impact of export promotion spending on export activity is a relationship frequently alluded to but which has yet to be empirically explored. It is generally accepted in practitioner circles that exporting is viewed as an important way of achievin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::085e349a9ddb262cd021ecf43e463c73
https://doi.org/10.1300/j042v18n03_05
https://doi.org/10.1300/j042v18n03_05
Publikováno v:
Psychology and Marketing. 18:1-19
A great deal of the international consumer behavior and market segmentation literature has focused on the most effective means by which consumers in multiple markets can be understood and those markets organized for successful operations. One of the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53d713194388038fa2f466cdbb36ac8a
https://doi.org/10.1002/1520-6793(200101)18:1<1::aid-mar1>3.0.co
https://doi.org/10.1002/1520-6793(200101)18:1<1::aid-mar1>3.0.co
Publikováno v:
Journal of Professional Services Marketing. 19:115-127
While everyone talks about the importance of providing outstanding customer service, few can explain how to determine if your customer service department is doing it. This article describes a procedure recently implemented by an innovative firm to ev
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::46285ca3db1695b69dae04db2c623a39
https://doi.org/10.1300/j090v19n02_07
https://doi.org/10.1300/j090v19n02_07
Publikováno v:
Journal of Education for Business. 70:285-289
Pricing decisions are one of the most important aspects of the process of developing a successful marketing mix. Unfortunately, many students have a difficult time understanding the economics of pricing decisions. This article proposes a method that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::485018c4fc034c440a9337160261a593
https://doi.org/10.1080/08832323.1995.10117765
https://doi.org/10.1080/08832323.1995.10117765
Publikováno v:
Journal of Hospital Marketing. 8:121-129
This paper reports the results of a study examining hospital trading areas. The research involved an application of the “Law of Retail Gravitation” (Reilly 1929) for three hospitals in an urban area of Ohio. First, the paper reviews Reilly's Law,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7b19a324aa1c189c41271a95d02224e7
https://doi.org/10.1300/j043v08n02_11
https://doi.org/10.1300/j043v08n02_11
Publikováno v:
Journal of Applied Business Research (JABR). 17
The use of computer technology is increasingly becoming a way of life for professional salespeople. Given the increased use of technology in virtually aspects of sales, it would seem natural to reconcile both the uses of, and attitudes toward, comput
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::933881a4d8241d2eb751bb38ea5407e1
https://doi.org/10.19030/jabr.v17i4.2090
https://doi.org/10.19030/jabr.v17i4.2090
Publikováno v:
Journal of Food Products Marketing. 1:13-22
This paper addresses the effects of shelf space and arrangement on sales of grocery products and highlights the importance of using shelf space efficiently. Supermarket managers were interviewed to obtain the practitioners' professional opinions of "
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68c6464a265a013e3f48af45b354e130
https://doi.org/10.1300/j038v01n03_03
https://doi.org/10.1300/j038v01n03_03