Zobrazeno 1 - 10
of 31
pro vyhledávání: '"Michael D. Giebelhausen"'
Autor:
Alexander B. Pratt, Stacey G. Robinson, Clay M. Voorhees, Joyce Wang, Michael D. Giebelhausen
Publikováno v:
Journal of the Academy of Marketing Science.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::879d7d79b40998fdca2a842fd14a5331
https://doi.org/10.1007/s11747-022-00907-1
https://doi.org/10.1007/s11747-022-00907-1
Publikováno v:
Journal of Business Research. 132:289-300
With two multilevel studies, the present research applies sensemaking theory to examine the ignored cross-level relationship of corporate reputation with consumer-company identification, along with moderators of this effect. The results indicate that
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4b1d0ce36a71192b6c7fe8d18bc266d0
https://doi.org/10.1016/j.jbusres.2021.04.012
https://doi.org/10.1016/j.jbusres.2021.04.012
Publikováno v:
Journal of Business Ethics. 172:133-149
Companies are increasingly using cause-related marketing campaigns to engage consumers during the purchase process and highlight their own corporate social responsibility initiatives. One growing trend among retailers is the use of charity campaigns,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53a2873c2e766a1919f903c4ad1f197e
https://doi.org/10.1007/s10551-019-04413-3
https://doi.org/10.1007/s10551-019-04413-3
Publikováno v:
Journal of Business Research. 104:233-246
The current research examines the difference between strong self-relevant (SR) customer-brand relationships (as represented by brand identification and self-brand connection) and strong self-neutral (SN) brand relationships (as represented by quality
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::be606575fb5066c12c6c6dd20672abba
https://doi.org/10.1016/j.jbusres.2019.07.008
https://doi.org/10.1016/j.jbusres.2019.07.008
Autor:
Mohamed Sobhy Temerak, Poja Shams, Arne De Keyser, Chiara Orsingher, Stacey G. Robinson, K. Nadia Papamichail, Linda Alkire, Michael D. Giebelhausen
Publikováno v:
Robinson, S G, Orsingher, C, Alkire, L, De Keyser, A, Giebelhausen, M, Papamichail, N, Shams, P & Temerak, M S 2020, ' Frontline Encounters of the AI Kind: An Extended Service Encounter Framework ', Journal of Business Research, vol. 116, pp. 366-376 . https://doi.org/10.1016/j.jbusres.2019.08.038
Artificial intelligence (AI) is radically transforming frontline service encounters, with AI increasingly playing the role of employee or customer. Programmed to speak or write like a human, AI is poised to usher in a frontline service revolution. No
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::35dc5cd1ccda8244035af906238ac03a
https://doi.org/10.1016/j.jbusres.2019.08.038
https://doi.org/10.1016/j.jbusres.2019.08.038
Publikováno v:
Cornell Hospitality Quarterly. 58:329-341
Checkout charity is a phenomenon whereby frontline employees (or self-service technologies) solicit charitable donations from customers during the payment process. Despite its growing ubiquity, little is known about this salient aspect of the service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00bbd83ce1c7f427050e6ccb14e095da
https://doi.org/10.1177/1938965517704533
https://doi.org/10.1177/1938965517704533
Publikováno v:
Cornell Hospitality Quarterly. 58:122-133
This article presents four studies that replicate and extend a recent article examining how guest participation in voluntary green programs (e.g., towel reuse) increases service satisfaction by evoking a “warm glow” response. Importantly for mana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f3bbe00943a79650225f05020e63ce2
https://doi.org/10.1177/1938965516686117
https://doi.org/10.1177/1938965516686117
Publikováno v:
Journal of the Academy of Marketing Science. 45:534-547
It is widely accepted, and demonstrated in the marketing literature, that negative online word of mouth (NOWOM) has a negative impact on brands. The present research, however, finds the opposite effect among individuals who feel a close personal conn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::947e8b71a699bd1ce28f7e02dd356df3
https://doi.org/10.1007/s11747-017-0515-z
https://doi.org/10.1007/s11747-017-0515-z
Publikováno v:
International Journal of Research in Marketing. 33:961-965
Recently, Parker and Lehmann (2011) demonstrated shelf-based scarcity influences consumer preference. In addition to replicating their work across four studies, we extend their findings with evidence that shelf-based scarcity cues 1) impact consumer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e41930157875355403e0325b347461e5
https://doi.org/10.1016/j.ijresmar.2016.03.005
https://doi.org/10.1016/j.ijresmar.2016.03.005
Publikováno v:
Journal of Marketing. 80:56-71
In Study 1, the authors find that people are more satisfied with a service experience when they choose to participate in the provider's voluntary green program (e.g., recycling)—an effect mediated by the “warm glow” of participation. The downsi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd1ccdd6565667d267ca523f469d433b
https://doi.org/10.1509/jm.14.0497
https://doi.org/10.1509/jm.14.0497