Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Michael D. Bernacchi"'
Publikováno v:
International Journal of Management Studies, Vol 20, Iss 2 (2013)
Any credible agenda that seeks to eradicate global poverty must seek to correct the structural injustices and inequities that cause and perpetuate desperate endemic poverty. Such an agenda must aim not merely to aid the poor with grants, welfare and
Externí odkaz:
https://doaj.org/article/078a33781a1a4ac7a33b92694f61a393
Publikováno v:
Business and Economics Research Journal. 10:1095-1108
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a36c4587b8f2b3766446a98bb280f0d
https://doi.org/10.20409/berj.2019.224
https://doi.org/10.20409/berj.2019.224
Publikováno v:
Services Marketing Quarterly. 35:187-205
With the various service industries accounting for more and more of the world's GDP, it is fast becoming a necessity for U.S. service firms to globalize their market offerings. This article offers a typology that categorizes services as being core or
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c852b7a9c4a34ec8bc88ffea3a365c36
https://doi.org/10.1080/15332969.2014.916123
https://doi.org/10.1080/15332969.2014.916123
Publikováno v:
Health Marketing Quarterly. 30:379-398
Information asymmetry is a significant issue facing the U.S. health care system. In this article, we investigate some methods of reducing this asymmetry. We trace the information asymmetry using the "wicked problem" of the health care distribution sy
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50262a0ff43c424579702205702195c4
https://doi.org/10.1080/07359683.2013.847338
https://doi.org/10.1080/07359683.2013.847338
Publikováno v:
Journal of Macromarketing. 28:68-84
Buyer—seller information asymmetry (BSIA) is a growing problem despite electronic modes of free global communications. The authors investigate this BSIA phenomenon from a macromarketing perspective. They first identify the defective structures and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3041415f5477153a4a24e84387e48d98
https://doi.org/10.1177/0276146707311515
https://doi.org/10.1177/0276146707311515
Autor:
Ken Kono, Michael D. Bernacchi
Publikováno v:
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169453
This study examines consumer’s satisfaction/dissatisfaction with a membership-based service organization, It found that initial motivations in getting a membership is significantly related to satisfaction. Also, it found a correlation between satis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f8ec028edc4061d42f4f5e5c891da0fe
https://doi.org/10.1007/978-3-319-16946-0_73
https://doi.org/10.1007/978-3-319-16946-0_73
Publikováno v:
Journal of Consumer Marketing. 23:397-405
PurposeUnderstanding and delivering total customer experience (TCE) in order to sustain lasting customer loyalty (LCL) is increasingly important given the pressures of commoditization, globalization and market saturation in developed countries. The p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::65a8446041eb07dfa5288abea2cfad82
https://doi.org/10.1108/07363760610712939
https://doi.org/10.1108/07363760610712939
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 13:271-291
SUMMARY Despite the recent growth and globalization of production and trade, global income inequalities are widening, especially among the developing nations and global sustainability is weakening. We suggest a macromarketing approach to resolve this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2e8ce3bce41ae741c82e45498b0f0dc0
https://doi.org/10.1300/j054v13n01_15
https://doi.org/10.1300/j054v13n01_15
Publikováno v:
Journal of Nonprofit & Public Sector Marketing. 13:313-317
SUMMARY This is a response to Capaldi's reflections on our article in the same volume. Since reduction of global inequality is a necessary condition for global sustainability, our rejoinder focuses on global in-equality. Accordingly, our response: (a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::acc1f35bd923657d6afc448e3e3a9df2
https://doi.org/10.1300/j054v13n01_18
https://doi.org/10.1300/j054v13n01_18
Publikováno v:
Journal of Consumer Marketing. 21:486-496
Traditional marketing strategies assume that customers involve (e.g. search, assess, purchase, use) with products or services mostly at the end of their value chain as finished market offerings. This article challenges managers to invite target custo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dc8ab7362bf3115b1aae4eaa2ae6422a
https://doi.org/10.1108/07363760410568707
https://doi.org/10.1108/07363760410568707