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pro vyhledávání: '"Michael Chrissos Anestis"'
Publikováno v:
International Review on Public and Nonprofit Marketing
The Covid-19 pandemic is demonstrating the need for leaders to seek new solutions for supporting the pivotal role played by the non-profit context. The present paper is designed to investigate, in terms of crisis management and crisis communication,
Publikováno v:
International Review on Public and Nonprofit Marketing. 19:555-574
In a hidden environment, brand personality occupies a cardinal position in non-profit organisations. Thus, the non-human, inanimate entities seek ways of applying the element of anthropomorphism in their brand personality in relation to brand experie
Autor:
Michael Chrissos Anestis, Alexandros Chrysos-Anestis, Dimitrios Folinas, Charisios Achillas, Dimitrios Aidonis
Publikováno v:
The 13th EFITA International Conference.
Recently, the world has been faced with a variety of environmental, social, and economic problems. The effects of climate change and the lack of resources are constantly intensifying, while at the same time the impact of industrial production has bec