Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Michael Chiam"'
Autor:
Michael Chiam, Philip Truscott
Publikováno v:
Indian Journal of Marketing. 49:7
Many market research surveys conducted in the past have been engineering surveys and not genuine surveys of consumer beliefs. Brand managers should not only be able to simulate the market share of a newly designed product, but show the market share c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72c3bb45a5eb682324fb015e2d391db4
https://doi.org/10.17010/ijom/2019/v49/i4/142973
https://doi.org/10.17010/ijom/2019/v49/i4/142973
Autor:
Michael Chiam, Elaine Cheng
Publikováno v:
Event Management. 17:377-389
The inaugural Youth Olympic Games 2010 was one of the major sporting events held in Singapore. It brought together 3,600 young athletes from 295 countries to compete in 26 sport events. Conducted during the Games, this study sought to evaluate the im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04b0165326d642b57f1f77f8fd0b70a1
https://doi.org/10.3727/152599513x13769392444620
https://doi.org/10.3727/152599513x13769392444620
Publikováno v:
International Journal of Tourism Research. 11:31-40
Past research has suggested that a number of travel package attributes impact on people's choices. In the present study the impacts of a number of these elements (price, package characteristics, travel agents and a seal of approval) in online and off
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ab2b0a1b64de0664ff5905820ed3d2c
https://doi.org/10.1002/jtr.679
https://doi.org/10.1002/jtr.679
Autor:
Michael Chiam
Publikováno v:
Global marketing conference proceeding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe1d1761f9360e33ffc4b30de5f70a9a
https://doi.org/10.15444/gmc2014.02.10.02
https://doi.org/10.15444/gmc2014.02.10.02