Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Michael Chiam"'
Autor:
Michael Chiam, Philip Truscott
Publikováno v:
Indian Journal of Marketing. 49:7
Many market research surveys conducted in the past have been engineering surveys and not genuine surveys of consumer beliefs. Brand managers should not only be able to simulate the market share of a newly designed product, but show the market share c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::72c3bb45a5eb682324fb015e2d391db4
https://doi.org/10.17010/ijom/2019/v49/i4/142973
https://doi.org/10.17010/ijom/2019/v49/i4/142973
Autor:
Michael Chiam, Elaine Cheng
Publikováno v:
Event Management. 17:377-389
The inaugural Youth Olympic Games 2010 was one of the major sporting events held in Singapore. It brought together 3,600 young athletes from 295 countries to compete in 26 sport events. Conducted during the Games, this study sought to evaluate the im
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04b0165326d642b57f1f77f8fd0b70a1
https://doi.org/10.3727/152599513x13769392444620
https://doi.org/10.3727/152599513x13769392444620
Publikováno v:
International Journal of Tourism Research. 11:31-40
Past research has suggested that a number of travel package attributes impact on people's choices. In the present study the impacts of a number of these elements (price, package characteristics, travel agents and a seal of approval) in online and off
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2ab2b0a1b64de0664ff5905820ed3d2c
https://doi.org/10.1002/jtr.679
https://doi.org/10.1002/jtr.679
Autor:
Michael Chiam
Publikováno v:
Global marketing conference proceeding.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fe1d1761f9360e33ffc4b30de5f70a9a
https://doi.org/10.15444/gmc2014.02.10.02
https://doi.org/10.15444/gmc2014.02.10.02
Autor:
Goh, Bryan1 bryanbenjamingoh@hotmail.com
Publikováno v:
SOJOURN: Journal of Social Issues in Southeast Asia. Mar2018, Vol. 33 Issue 1, p227-264. 38p. 2 Charts, 2 Maps.
Autor:
CHIAM, MICHAEL, CHENG, ELAINE
Publikováno v:
Event Management; 2013, Vol. 17 Issue 4, p377-389, 13p
This book outlines basic concepts such as the social protection floor and the social security staircase, analyses the affordability of various approaches, and examines the results of practices around the world, especially in low- and middle-income co
Autor:
Johnson Thomaskutty
Understanding and assessing the New Testament writings from Asian viewpoints provides a unique and original outlook for interpretation of the Christian Scriptures. To that end, An Asian Introduction to the New Testament is the first book of its kind
Autor:
Enqi Weng
This volume explores the contradiction between the news coverage given to issues of religion, particularly since 2001 in relation to issues such as terrorism, politics, security and gender, and the fact of its apparent decline according to Census dat
Autor:
Andrew B. Spurgeon
In a world torn by racial, social, economic, political, and gender tensions, the message of Romans is deeply relevant and needed. It is a message both powerful and simple: Christ loved us while we were enemies of God. Can we, then, not follow his exa