Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship

Autor: Parker J. Woodroof, Michael C. Peasley, Joshua T. Coleman

Publikováno v: Journal of Business Ethics. 172:275-289

Drawing on the influence of primacy and recency effects in processing information about corporate social responsibility (CSR), the authors examine how internal (customer experience) and external (CSR reputation) factors impact the consumer-firm relat

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d6ed42932116dd0dac5417398e1661bb
https://doi.org/10.1007/s10551-020-04514-4

The impact of adverse life events on salesperson relationships with customers

Autor: Geoffrey T. Stewart, Rajesh Srivastava, Deva Rangarajan, Michael C. Peasley, Bert Paesbrugghe

Publikováno v: Journal of Business and Industrial Marketing
Journal of Business and Industrial Marketing, Emerald, 2020, ⟨10.1108/JBIM-05-2019-0274⟩
Journal of Business and Industrial Marketing, 2020, ⟨10.1108/JBIM-05-2019-0274⟩

Purpose This study aims to examine the impact of stress as a result of adverse life events on a salesperson’s ability to effectively manage customer relationships. The framework identifies burnout as a key mediating variable and salesperson grit as

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dccd0d3b7539fdd49e2039f6eb0b1279
https://hal.archives-ouvertes.fr/hal-02987172

Can't leave it at home? The effects of personal stress on burnout and salesperson performance

Autor: Bryan Hochstein, Geoffrey T. Stewart, Rajesh Srivastava, Michael C. Peasley, Benjamin P. Britton

Publikováno v: Journal of Business Research

Personal stress is a prevalent problem in a connected world. For salespeople, demands of a connected workplace have largely eliminated boundaries between personal and work life, allowing stress from personal issues to spill over into their work. Thus

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::06edb171389695c485a97b8422b6a758
https://pubmed.ncbi.nlm.nih.gov/32501310

Best practices in Analytic Network Process studies

Autor: Enrique Mu, Orrin Cooper, Michael C. Peasley

Publikováno v: Expert Systems with Applications. 159:113536

It has been more than 20 years since the appearance of the Analytic Network Process (ANP) in the scientific literature. Since that time, this method has been used to address complex decision-making situations and capture the dependency and feedback a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2970234687edff82ae235f58580c4aea
https://doi.org/10.1016/j.eswa.2020.113536

Demonstrating a lack of brand/cause effects on point of sale donations

Autor: Michael C. Peasley, Joshua T. Coleman

Publikováno v: Management şi Marketing, Vol 10, Iss 3, Pp 226-243 (2015)

Introduction"Would you like to add $1.00 to your purchase today to support children's health?" Such marketing tactics may seem inconsequential at best - after all, how far can $1.00 really go? - but recent statistics indicate that during one year, 63

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b74346e3f42934ed2626054b86c0b22a
https://doi.org/10.1515/mmcks-2015-0016