Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Michael Adiwijaya"'
Publikováno v:
Jurnal Manajemen Pemasaran. 17:41-52
Peningkatan jumlah kendaraan telah meningkatkan konsumsi bahan bakar kendaraan khususnya di Surabaya. Terdapat berbagai brand penyedia bahan bakar di Surabaya salah satunya adalah Shell. SPBU Shell dikenal sebagai brand yang sudah lama ada, memiliki
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c457dc4547525c35e5f627b02af613e
https://doi.org/10.9744/jmp.17.1.41-52
https://doi.org/10.9744/jmp.17.1.41-52
Publikováno v:
Organizations and Markets in Emerging Economies, Vol 11, Iss 1 (2020)
To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on it
Externí odkaz:
https://doaj.org/article/8a5d29c3b44c4a6e98eaca86b7188b61
Publikováno v:
Petra International Journal of Business Studies. 4:109-121
The brand concept, especially brand loyalty, has evolved significantly; however, this phenomenon is still considered far from complete. This study extends a long line of scholars’ efforts by investigating a moderating effect of brand awareness in t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7423daa14d3b3be83f3f036eda9fc9d
https://doi.org/10.9744/ijbs.4.2.109-121
https://doi.org/10.9744/ijbs.4.2.109-121
Autor:
Michael Adiwijaya
Publikováno v:
International Research Journal of Business Studies, Vol 7, Iss 3, Pp 189-197 (2014)
The using of internet technology in business field facilitates the online product sales. There are many challenges and obstacles faced by customers when they would like to buy product via online, for instance the process of technology adoption, onlin
Externí odkaz:
https://doaj.org/article/ad5dcd6385254f9a9db3409b9d1ab0b1
Autor:
Purwanto, Michael Adiwijaya
Publikováno v:
Jurnal Manajemen dan Wirausaha, Vol 16, Iss 1, Pp 17-26 (2014)
The purpose of this study was to explain the relationships between relational bonds, customers’ value, and customers’ loyalty of three consumer groups of Islamic banking in East Java. Samples were obtained from 613 Islamic banks’ customers in E
Externí odkaz:
https://doaj.org/article/19b7c73d2e404b709f9244b957304c3c
Autor:
Michael Adiwijaya
Publikováno v:
International Research Journal of Business Studies, Vol 7, Iss 3 (2016)
The using of internet technology in business field facilitates the online product sales. There are many challenges and obstacles faced by customers when they would like to buy product via online, for instance the process of technology adoption, onlin
Externí odkaz:
https://doaj.org/article/f37fee5435db42398d90a7e6a41b513d
Publikováno v:
Petra International Journal of Business Studies. 3:23-36
This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The resu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0de651301e1fa4722b4f9ca42aa951f6
https://doi.org/10.9744/ijbs.3.1.23-36
https://doi.org/10.9744/ijbs.3.1.23-36
Publikováno v:
Petra International Journal of Business Studies. 3:37-46
This study aims to determine the effect of perceived security and perceived enjoyment as moderated variable on intention to use mobile payment, either directly or through mediation of attitude towards use. The method used in this study is quantitativ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::08dac6d92df158ec302bb4f899c86d70
https://doi.org/10.9744/ijbs.3.1.37-46
https://doi.org/10.9744/ijbs.3.1.37-46
Autor:
S. Pantja Djati, Michael Adiwijaya
Publikováno v:
Jurnal Manajemen dan Wirausaha, Vol 11, Iss 1, Pp 20-30 (2009)
The purposes of this research are to analyze the influence of the employee morale and the commitment towards the Organizational Citizenship Behavior (OCB) and its influence towards the quality of service performances. The population of this research
Externí odkaz:
https://doaj.org/article/cc28ee6509c645559511008c752e9db8
Autor:
Michael Adiwijaya
Publikováno v:
Jurnal Ekonomi Modernisasi, Vol 1, Iss 2, Pp 105-111 (2006)
Strategi perluasan merek bukan hal yang baru dalam dunia pemasaran, dimana strategi pengembangan merek ini banyak digunakan oleh praktisi – praktisi pemasaran di dalam aktivitas peluncuran produk baru. Penggunaan strategi tersebut didasarkan pada p
Externí odkaz:
https://doaj.org/article/ead87ac48a5945a289008342e41a465a