Quantifying Data-Driven Campaigning Across Sponsors and Platforms

Autor: Michael M. Franz, Meiqing Zhang, Travis N. Ridout, Pavel Oleinikov, Jielu Yao, Furkan Cakmak, Erika Franklin Fowler

Publikováno v: Media and Communication, Vol 12, Iss 0 (2024)

Although modern data-driven campaigning (DDC) is not entirely new, scholars have typically relied on reports and interviews of practitioners to understand its use. However, the advent of public ad libraries from Meta and Google provides an opportunit

Externí odkaz: https://doaj.org/article/7c54327469b14befb21e08dd025abb58

Television Advertising in the 2022 Midterms

Autor: Michael M. Franz, Travis N. Ridout, Erika Franklin Fowler

Publikováno v: The Forum. 21:27-51

This analysis focuses on broadcast advertising spending in congressional races in 2022. We discuss four patterns that characterized ads in these races. First, there was a record volume of television advertising for a midterm election. Despite frequen

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::37e443dd7250e7ebde885ecaecba680b
https://doi.org/10.1515/for-2023-2005

Megastudy identifying effective interventions to strengthen Americans’ democratic attitudes

Autor: Jan G. Voelkel, Michael Stagnaro, James Chu, Sophia Lerner Pink, Joseph S. Mernyk, Chrystal Redekopp, Isaias Ghezae, Matthew Cashman, Dhaval Adjodah, Levi Allen, Victor Allis, Gina Baleria, Nathan Ballantyne, Jay Joseph Van Bavel, Hayley Blunden, Alia Braley, Christopher Bryan, Jared Celniker, Mina Cikara, Margarett Clapper, Katherine Clayton, Hanne K. Collins, Evan DeFilippis, MACRINA DIEFFENBACH, Kimberly C Doell, Charles Dorison, Mylien Duong, Peter Felsman, Maya Fiorella, David Francis, Michael M. Franz, Roman Gallardo, Sara Gifford, Daniela Goya-Tocchetto, Kurt Gray, Joe Green, Joshua D. Greene, Mertcan Güngör, Matthew Hall, Cameron Hecht, Ali Javeed, John Jost, Aaron Kay, Nicholas Kay, Brandyn Keating, John Michael Kelly, James Kirk, Malka Kopell, Nour Kteily, Emily Kubin, Jeffrey Martin Lees, Gabriel Lenz, Matt Levendusky, Rebecca Littman, Kara Luo, Aaron Lyles, Benjamin Lyons, Wayde Marsh, James Martherus, Lauren Alpert Maurer, Caroline Mehl, julia minson, Molly Moore, Samantha Moore-Berg, Michael H. Pasek, Alex Pentland, Curtis Puryear, Hossein Rahnama, Steve Rathje, Jay Rosato, Maytal Saar-Tsechansky, Luiza Santos, Colleen Seifert, Azim Shariff, Otto Simonsson, Shiri Spitz Siddiqi, Daniel Stone, Palma Strand, Michael Tomz, David Scott Yeager, Erez Yoeli, jamil zaki, James Druckman, David Gertler Rand, Robb Willer

Deep partisan conflict in the mass public threatens the stability of American democracy. We conducted a megastudy (n=32,059) testing 25 interventions designed by academics and practitioners to reduce Americans’ partisan animosity and anti-democrati

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bd3cf7d23cb9ad17fe03aa45ead10988
https://doi.org/10.31219/osf.io/y79u5

Spending Fast and Furious: Political Advertising in 2020

Autor: Travis N. Ridout, Erika Franklin Fowler, Michael M. Franz

Publikováno v: The Forum. 18:465-492

This article is a "first look" at political advertising in 2020 Spending on political advertising in the United States in 2020 obliterated records, and Democrats held huge advantages in the presidential race and in most congressional and senatorial r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d46a3664da7360a016345f81d0bae7fe
https://doi.org/10.1515/for-2020-2109

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