Zobrazeno 1 - 10
of 80
pro vyhledávání: '"Micael Dahlén"'
Autor:
Micael Dahlén
Publikováno v:
Journal of Current Issues & Research in Advertising. 42:123-131
Good advertising is not enough anymore. With technological and societal progress, savvy consumers, and new media revenue models, advertising needs to be truly good to serve a purpose and to be allo...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::27491fc09d06e009d64e8cdb7a5949c5
https://doi.org/10.1080/10641734.2020.1780999
https://doi.org/10.1080/10641734.2020.1780999
Publikováno v:
European Journal of Marketing. 55:63-93
PurposeThis paper aims to investigate cross-gender effects of gender stereotypes in advertising. More specifically, it proposes that the negative effects found in studies of women’s reactions to stereotyped female portrayals should hold across gend
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7d31874056059855347ebea8cf280479
https://doi.org/10.1108/ejm-02-2019-0125
https://doi.org/10.1108/ejm-02-2019-0125
Publikováno v:
Journal of Marketing. 84:39-56
Although creativity is often considered a key success factor in advertising, the marketing literature lacks a systematic empirical account of when and how advertising creativity works. The authors use a meta-analysis to synthesize the literature on a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95d44b3ffd5095fc33fc8875b18e01b8
https://doi.org/10.1177/0022242920929288
https://doi.org/10.1177/0022242920929288
Publikováno v:
Journal of Advertising Research. 60:179-196
Stereotyped occupational gender-role portrayals still are used frequently in advertising. Despite this, no previous research has examined their effects. Tentative findings from the advertising industry and some recent research suggest that other type
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6ead1ca4258e0ffac9b3d11e13619b1d
https://doi.org/10.2501/jar-2020-008
https://doi.org/10.2501/jar-2020-008
Autor:
Daniel Lindberg, Charlotta Hellström, Petra von Heideken Wågert, Helge Thorbjørnsen, Hallgeir Sjåstad, Jonas Stier, Birgitta Kerstis, Maria Elvén, Micael Dahlén
Publikováno v:
International Journal of Environmental Research and Public Health, Vol 18, Iss 10680, p 10680 (2021)
International Journal of Environmental Research and Public Health
Volume 18
Issue 20
International Journal of Environmental Research and Public Health
Volume 18
Issue 20
Societal crises and personal challenges are often followed by substantial changes in physical activity. Is there a link between such changes and psychological well-being? Seeking to answer this question, we conducted a correlational study on a repres
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::40db36478d1e3d14d074d9f20eec3db2
https://www.mdpi.com/1660-4601/18/20/10680
https://www.mdpi.com/1660-4601/18/20/10680
Autor:
Helge Thorbjørnsen, Alice Gemvik, Jonas Colliander, Christian Thorwid, Micael Dahlén, Sara Rosengren
Publikováno v:
Journal of Advertising Research. 60:3-11
In advertising, brands often communicate passion through statements such as, “We love what we do.” This study tests whether such communication of passion positively influences consumers9 product and brand evaluations. Data from three experimental
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97b763dd49a3c2c1f6efe8bbc0dc1d18
https://doi.org/10.2501/jar-2019-040
https://doi.org/10.2501/jar-2019-040
Publikováno v:
International Journal of Advertising. 39:433-444
The movie industry benefits financially from creating sequels with links to previous movies. Sequels build on the success of the original movie and generally attain high box office revenues and gen...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::219fb38624127f30cce11ce7579fbfa8
https://doi.org/10.1080/02650487.2019.1641355
https://doi.org/10.1080/02650487.2019.1641355
Publikováno v:
Journal of Advertising Research. 60:417-425
People increasingly are in motion when exposed to advertising, which begs the question, “Are moving consumers more influenced by advertising?” This article builds on grounded cognition—the premise that the body influences the brain—to show th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::80caa2d0da6af96fd088b43b8a71ecf9
https://doi.org/10.2501/jar-2019-023
https://doi.org/10.2501/jar-2019-023
Publikováno v:
Journal of Retailing
Journal of Retailing, 2019
Journal of Retailing, 2019
Extant marketing research holds that customers prefer frontline personnel to speak the customers’ first language. Furthermore, current managerial practices instruct frontline employees to either use the customers’ first language or, in internatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::daebf6728ed308bb06903bcd11da6fcd
https://doi.org/10.1016/j.jretai.2019.03.004
https://doi.org/10.1016/j.jretai.2019.03.004
Autor:
Erik Modig, Micael Dahlén
Publikováno v:
Journal of Advertising Research. 60:324-336
Research has shown the importance of advertising professionals9 creativity assessments in achieving desired consumer responses. Consumers also assess the level of creativity in the advertisements they encounter, however, and their subjective creativi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7393298ab45b8a3ca2c685a4eedcb16a
https://doi.org/10.2501/jar-2019-009
https://doi.org/10.2501/jar-2019-009