Výsledky vyhledávání - "Miari, Christopher"

Akademický článek

Examining manufacturer concentration metrics in consumer packaged goods.

Autor: Tanusondjaja, Arry, Dunn, Steven, Miari, Christopher

Publikováno v: International Journal of Market Research; Jul2021, Vol. 63 Issue 4, p471-493, 23p, 8 Charts, 3 Graphs

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Examining manufacturer concentration metrics in consumer packaged goods

Autor: Christopher Miari, Steven Dunn, Arry Tanusondjaja

Publikováno v: International Journal of Market Research. 63:471-493

The research compares three different market concentration metrics (Concentration Ratio, Herfindahl–Hirschman Index, and Gini Coefficient) over the share of revenue (market share) and their application in consumer packaged goods markets. The metric

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::30573a80b459e7bd383e1fd317703144
https://doi.org/10.1177/1470785320903978

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Did you get the message? : exploring the effects of advertising brand perceptions on mental availability

Autor: Miari, Christopher, University of South Australia. UniSA Business.

Thesis (PhD(Marketing and related studies))--University of South Australia, 2020. Includes bibliographical references (pages 92-102) To build a brand in memory, new associations must be built while refreshing existing memories. These associations are

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1231::b4603343996b775ff159a481618d1c63
https://hdl.handle.net/11541.2/146537

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