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New trends in beer markets across Europe bring new challenges to beer brand management. As brand equity is an outcome of consumers’ perceptions of a certain brand, it is necessary to investigate how consumers perceive brands in various industries.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6bf0bb13b50d4d7e578827e68a0fd0b
https://doi.org/10.1093/oso/9780198854609.003.0002
https://doi.org/10.1093/oso/9780198854609.003.0002
Publikováno v:
Business Logistics in Modern Management. 12:61-74
A change of theory and professional views on the role of procurement in overall business strategy is evident in the past few decades. Procurement is increasingly treated as an integrative strategic business function that connects all other functions,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______645::7b51e8205dd949a02182a26b744dc0f7
http://www.efos.unios.hr/repec/osi/bulimm/PDF/BusinessLogisticsinModernManagement12/blimm1204.pdf
http://www.efos.unios.hr/repec/osi/bulimm/PDF/BusinessLogisticsinModernManagement12/blimm1204.pdf
Autor:
Blaženka Knežević, Mia Delić
Publikováno v:
Entrepreneurial Business and Economics Review, Vol 5, Iss 1, Pp 43-58 (2017)
Objective: The objective of this paper is to explain how young consumers from Croatia perceive problems and usefulness of mobile shopping applications. Research Design & Methods: The paper is based on descriptive statistics of data collected in a wi
Externí odkaz:
https://doaj.org/article/32afe379d32141e9a181a653f09e204a
Autor:
Nikola Knego, Mia Delić
Publikováno v:
Przedsiębiorczość Międzynarodowa, Vol 3, Iss 1, Pp 153-173 (2017)
The main objective of the paper is to analyze the position of relevant countries of the footwear sector at a world and European level in terms of the different variables and evaluate the strategic positioning of the different sector players. The pape
Externí odkaz:
https://doaj.org/article/3312b44c91bb45c487dae75bb5b22a06
Publikováno v:
Ekonomski Vjesnik, Vol 29, Iss S, Pp 105-116 (2016)
The aim of this paper is to analyse Croatian adolescents’ clothing buying motives and their retail store selection criteria. The paper examined their preferences, attitudes and behaviours when buying clothes - whether adolescents with different pri
Externí odkaz:
https://doaj.org/article/d6f7b3d1d23b4ce3a86cef45be2cc1da