Zobrazeno 1 - 10
of 19
pro vyhledávání: '"Mi-ah Lee"'
Publikováno v:
Fashion and Textiles, Vol 11, Iss 1, Pp 1-18 (2024)
Abstract This study aimed to investigate the determinants of transaction satisfaction and intention to use local second-hand marketplace platforms, focusing on the impact of negotiation costs and the moderating influence of users’ sense of their ne
Externí odkaz:
https://doaj.org/article/55e20690f7af43f1a3707b7a29afc196
Publikováno v:
Asia Marketing Journal, Vol 23, Iss 1, Pp 5-27 (2021)
This paper seeks to suggest user satisfaction model of digital signage to see how new in-store technology can effectively lead to customers" shopping satisfaction in fashion retails. Authors in particular focus on technological complexity, which is e
Externí odkaz:
https://doaj.org/article/12b2286fe3a945e9923c640a16d4f5a9
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 42:88-103
Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which
Autor:
Mi-ah Lee, Ye-ji Choi
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 40:574-589
Autor:
Mi-Ah Lee, Hyo Jeong Kang, Ha Bin Kim, Hee Jin Hur, Dae Geun Jun, So-Yeon Yoon, Ha Kyung Lee, Hyun Jin Kwon, Ji Yeon Lee
Publikováno v:
Journal of Global Fashion Marketing. 6:20-32
This study examines consumer attention to and the perceived aesthetics of sale signs, such as the designs (size and color) of the Point of Purchase (POP) sale signs outside shops, and how these factors affect consumer intention to visit a shop based
Publikováno v:
Journal of Channel and Retailing. 20:1-34
Publikováno v:
Fashion & Textile Research Journal. 16:208-217
This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for in
Autor:
Mi-ah Lee, Jin-ah Son
Publikováno v:
Journal of Channel and Retailing. 18:1-27
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 37:565-576
This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbingwear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior.Data were collected via a questionnaire adm
Autor:
Mi-Ah Lee, Eun-Young Rhee
Publikováno v:
Journal of the Korean Society of Clothing and Textiles. 34:1671-1686
This research presents a fashion adoption process model based on collective selection theory and examines the differences in the consumer adoption process of merchandising types at each stage of the fashion cycle. A questionnaire survey of 472 adult