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pro vyhledávání: '"Mhp Kleijnen"'
Publikováno v:
de Amundson, A, Peloza, J & Kleijnen, MHP 2021, ' How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food ', Journal of Marketing Research, vol. 58, no. 5, pp. 870-887 . https://doi.org/10.1177/00222437211031243
Journal of Marketing Research, 58(5), 870-887. American Marketing Association
Journal of Marketing Research, 58(5), 870-887. American Marketing Association
In an effort to combat food waste, many firms have introduced rescue-based foods (RBFs), which are made from ingredients that are safe to eat but would otherwise be wasted, often due to aesthetic issues or oversupply. Although the benefits of RBF are
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c7e602950b7f14c5957a8d46c216cfee
https://research.vu.nl/en/publications/45d2aba0-9449-4aad-9232-6ac1fef74ae6
https://research.vu.nl/en/publications/45d2aba0-9449-4aad-9232-6ac1fef74ae6
Autor:
Kranzbühler AM; Department of Product Innovation Management, Delft University of Technology, Delft, Netherlands., Kleijnen MHP; Department of Marketing, Vrije Universiteit Amsterdam, Amsterdam, Netherlands., Verlegh PWJ; Department of Marketing, Vrije Universiteit Amsterdam, Amsterdam, Netherlands., Teerling M; Eneco, Rotterdam, Netherlands.
Publikováno v:
Journal of medical Internet research [J Med Internet Res] 2019 Jun 26; Vol. 21 (6), pp. e12454. Date of Electronic Publication: 2019 Jun 26.
