Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Mette Vabø"'
Autor:
Mette Vabø, Håvard Hansen
Publikováno v:
British Food Journal. 118:2372-2387
Purpose The purpose of this paper is to investigate consumers’ intention to buy domestic food applying the theory of planned behavior. Based on this framework, the authors investigate the moderating effects of consumer ethnocentrism and self-constr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05c0f941986eb0086dce7a79644d7c58
https://doi.org/10.1108/bfj-01-2016-0044
https://doi.org/10.1108/bfj-01-2016-0044
Publikováno v:
Journal of Food Products Marketing. 23:570-590
This study has investigated the domestic food choices of consumers in an affluent protectionist market, and the role of consumer ethnocentrism in relation to those choices. A short focus group method called CurroCus-groups were chosen for the study.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3f1596399a2a26b7d6080ef77e940dd7
https://doi.org/10.1080/10454446.2015.1048025
https://doi.org/10.1080/10454446.2015.1048025