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Autor:
Mesila, Helin
In the light of the popularity of social media on one hand, and the contradictive relationships between journalists and public relations practitioners on the other hand, the thesis studies media relations after the introduction of social media. The s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::a91725347f02fa85872fedae48726aeb
http://urn.fi/URN:NBN:fi:jyu-201010082971
http://urn.fi/URN:NBN:fi:jyu-201010082971
Autor:
Mesila, Helin
The aim of this Bachelor’s thesis was to study the effect of social marketing campaigns on consumers’ perception of firms. Also, consumers’ interpretation of companies’ social- oriented marketing activities were studied. The research is based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1018::6b48a0acba15875a92a8a8ee82412666
http://hdl.handle.net/10062/15625
http://hdl.handle.net/10062/15625