Brand loyalty analysis system using K-Means algorithm

Autor: Merve Ustunel, Ayla Sayli, Isil Ozturk

Publikováno v: Journal of Engineering Technology and Applied Sciences, Vol 1, Iss 3, Pp 107-126 (2016)
Volume: 1, Issue: 3 107-126
Journal of Engineering Technology and Applied Sciences

The aim of this paper is to implement a brand loyalty analysis system to find out the brand loyalty using data mining techniques. Data are increasing day by day and companies require a need for new techniques and analysis to be able to support their

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f8e54cb18738b804c173acaee1ef275b
http://dergipark.gov.tr/jetas/issue/28025/287786?publisher=jetas