Zobrazeno 1 - 1
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pro vyhledávání: '"Mert Tokkman"'
Publikováno v:
Journal of Brand Management. 14:96-113
In industry today, researchers and practitioners are pointing to service as the differentiating factor in competitive situations. In both the marketing and management literature , disconnects exist between the importance of the corporate brand and th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c245f2a0f7b02b8cfea26313374ec3c7
https://doi.org/10.1057/palgrave.bm.2550062
https://doi.org/10.1057/palgrave.bm.2550062
