TikTok as a Platform for Marketing Campaigns: The effect of Brand Awareness and Brand Recall on the Purchase Intentions of Millennials.

Autor: Gesmundo, Mary Aubrey G., Jordan, Melvin Dave S., Meridor, Wee Hansei D., Muyot, Dainielle Vien C., Castano, Mary Caroline N., Bandojo, Agnes Jocelyn P.

Publikováno v: Journal of Business & Management Studies (2709-0876); Apr-Jun2022, Vol. 4 Issue 2, p343-361, 19p