Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Mercedes Rozano"'
Publikováno v:
Management Letters/Cuadernos de Gestión, Vol 9, Iss 1, Pp 81-98 (2009)
This paper analyses if the shelf space occupied by store brands in the points of sale is excessive confirming the national brands manufacturers’ opinions. Data were collected from 40 product categories in 55 retail stores. We draw conclusions about
Externí odkaz:
https://doaj.org/article/7f97969173a8430fac742e3c37eb8532
Publikováno v:
Innovar: Revista de ciencias administrativas y sociales, 2009 May 01. 19(34), 53-64.
Externí odkaz:
https://www.jstor.org/stable/23742636
Publikováno v:
Education and New Developments.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6b2633386bf4e2de31c35d7c6ee78f41
https://doi.org/10.36315/2019v2end051
https://doi.org/10.36315/2019v2end051
Autor:
Jaime Romero, Mercedes Rozano
Publikováno v:
World Journal on Educational Technology, Vol 8, Iss 2 (2016)
Abstract The benefits of solving problems have been widely acknowledged by literature. Its implementation in e–learning platforms can make easier its management and the learning process itself. However, its implementation can also become a ver
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::89a6503fa9e952f7b1fac17a45a0b506
https://doi.org/10.18844/wjet.v8i2.375
https://doi.org/10.18844/wjet.v8i2.375
Publikováno v:
Internet Research. 25:416-434
Purpose – The purpose of this paper is to explore customer engagement in Twitter via data mining. Design/methodology/approach – This study’s intended contributions are twofold: to find a clear connection among customer engagement, presumption,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c158d43afc9091534d5af91325bde0f
https://doi.org/10.1108/intr-11-2013-0249
https://doi.org/10.1108/intr-11-2013-0249
Publikováno v:
International Journal of Market Research. 56:467-488
This paper presents a methodological framework for using opinion mining to analyse comments on social networking sites. A series of procedural recommendations is described and compared with the content analysis method. The major steps include brand s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::995fd0839c44132f0ef2de255ca30c27
https://doi.org/10.2501/ijmr-2014-008
https://doi.org/10.2501/ijmr-2014-008
Autor:
Mercedes Rozano
Over the past three decades, marketing has increased its interest in studying the role of generic products in the pharmaceutical sector, one that has only recently incorporated the concept of “generic” products, compared to others such as the mas
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::be68e7ef881812a4887ae4bf9f467bd4
https://doi.org/10.4018/978-1-5225-0220-3.ch018
https://doi.org/10.4018/978-1-5225-0220-3.ch018
Autor:
Mónica Gómez, Mercedes Rozano
Publikováno v:
Drug Information Journal. 46:207-215
Governments concerned with the rising cost of pharmaceuticals are striving to promote the use of generic drugs. To develop nonmature markets, demand-side policies are essential in considering the consumer’s active role in the decision-making proces
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0f1bea8b04ef09bc59974c4cf7264d51
https://doi.org/10.1177/0092861511435907
https://doi.org/10.1177/0092861511435907
Autor:
Jaime Romero, Mercedes Rozano
Publikováno v:
International Journal of Learning and Teaching. 8:30
E-learning platforms are a powerful tool that provides substantial improvements in the academic performance and constitute an important support for the acquisition of skills. The purpose of this paper is to explore whether the usage of online resourc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::489061260b1b7affdc8384ad5ab6fb22
https://doi.org/10.18844/ijlt.v8i1.372
https://doi.org/10.18844/ijlt.v8i1.372
Publikováno v:
Managing in Uncertainty: Theory and Practice ISBN: 9781441948014
The design of specific brand images marked the beginning of a new means of obtaining consumer loyalty. Apart from their economic implications, the private labels have been a decisive element in the creation of differentiating retailers’ images. In
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78094b305bb900b96e8d3e202bc43cc1
https://doi.org/10.1007/978-1-4757-2845-3_15
https://doi.org/10.1007/978-1-4757-2845-3_15