Zobrazeno 1 - 10
of 43
pro vyhledávání: '"Mercat Investigació"'
Publikováno v:
Applied Stochastic Models in Business and Industry. 38:609-619
Modelling customer behaviour to predict their future purchase frequency and value is crucial when selecting customers for marketing activities. The profitability of a customer and their risk of inactivity are two important factors in this selection p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3494cca7ae8fc64d6a6582a93d6f10b9
https://doi.org/10.1002/asmb.2677
https://doi.org/10.1002/asmb.2677
Publikováno v:
Service Business
Moliner Velázquez, Beatriz Fuentes Blasco, Maria Gil Saura, Irene 2021 Segmenting customers according to online word-of-mouth about hotels Service Business 15 103 130
Moliner Velázquez, Beatriz Fuentes Blasco, Maria Gil Saura, Irene 2021 Segmenting customers according to online word-of-mouth about hotels Service Business 15 103 130
There is a renewed interest in the study of online word-of-mouth behavior due to the increasing use of the Internet and the development of social networks. This paper focuses on the receiver perspective to analyze the unequal influence of the anteced
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad47c33a1f957833e128440bd5158022
http://europepmc.org/articles/PMC7861002
http://europepmc.org/articles/PMC7861002
Autor:
Solé Rius, Marina
El present Treball Final de Màster presenta com a objectiu principal l’estudi de viabilitat d’un nou negoci d’equitació en el territori de la Cerdanya. L’estudi s’ha servit de l’anàlisi de l’estat de l’art i dels antecedents del se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3484::b667933494edd99266daa47fbc9067d7
https://hdl.handle.net/2117/375186
https://hdl.handle.net/2117/375186
Autor:
Bosch Arroquia, Albert
Publikováno v:
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
Universitat Politècnica de Catalunya (UPC)
Este Trabajo de Final de Grado tiene por objeto el estudio y análisis de la industria de la telefonía móvil, así como el objetivo de facilitar el conocimiento, herramientas y estrategias necesarias a aquellas empresas que pretendan entrar en ella
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::caa8ec2471149bd3830354aed29fb15e
http://hdl.handle.net/2117/368097
http://hdl.handle.net/2117/368097
Autor:
Martorell i Gil, Alèxia
Publikováno v:
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
Universitat Politècnica de Catalunya (UPC)
Connectivity through air between South America and some countries the Middle East and the South of Asia is currently very limited. For this reason, it might be appealing to open a new air route that is non-existent at the moment, for which the feasib
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0b6cb03ff08c9a47fc73d77d305e4b84
http://hdl.handle.net/2117/372313
http://hdl.handle.net/2117/372313
Autor:
Domingo Docampo, Vicente Safón
Publikováno v:
Docampo Amoedo, Domingo Safón Cano, Vicente 2022 Finance journal rankings : A paper affiliation methodology Managerial Finance 48 5 760 783
RODERIC. Repositorio Institucional de la Universitat de Valéncia
instname
RODERIC. Repositorio Institucional de la Universitat de Valéncia
instname
PurposeIn this paper, the authors use a new methodology, called paper affiliation index, to create finance journal ranking using expert judgment and research impact, both of which are based on secondary, objective measures, thus making it possible to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a06e803c715225064e5c28503f87028a
https://hdl.handle.net/10550/83497
https://hdl.handle.net/10550/83497
Publikováno v:
Moliner Velázquez, Beatriz Fuentes Blasco, María Gil Saura, Irene 2019 Effects of value and innovation on brand equity in retailing Journal Of Brand Management 26 6 658 674
This paper analyses retailer brand equity on the basis of two variables that are particularly relevant in marketing: the perception of value, because of its renewed interest for retailing, and retail innovativeness, because it is a recent line of res
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e28d96d3a2d5394d5e0cb77b781ab12f
https://doi.org/10.1057/s41262-019-00159-5
https://doi.org/10.1057/s41262-019-00159-5
Publikováno v:
Moliner Velázquez, Beatriz Fuentes Blasco, María Gil Saura, Irene 2019 The role of ICT, eWOM and guest characteristics in loyalty Journal Of Hospitality And Tourism Technology 10 2 153 168
Purpose This study aims to examine how technologies contribute to consumer loyalty in the tourist industry. To achieve this objective, information and communication technology (ICT) development and electronic word-of-mouth (eWOM) are analysed to expl
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::57cc3ef7f1ec542faed0353cc367801e
https://doi.org/10.1108/jhtt-11-2017-0120
https://doi.org/10.1108/jhtt-11-2017-0120
Autor:
Varisco, Matteo
Publikováno v:
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
Universitat Politècnica de Catalunya (UPC)
With the rise of electricity generated from renewable energy, there is arising demand for cost-competitive energy storage solutions. Considering the intermittence and the non-dispatchability of renewable energy sources, storage systems play a critica
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::49a3cc67d60ab841b30557f1f44a262f
https://hdl.handle.net/2117/349701
https://hdl.handle.net/2117/349701
Autor:
Domènech López, Boris
Publikováno v:
UPCommons. Portal del coneixement obert de la UPC
Universitat Politècnica de Catalunya (UPC)
Universitat Politècnica de Catalunya (UPC)
En este proyecto se espera poder desarrollar un estudio de mercado lo suficientemente sólido para poder complementar en un futuro un plan de negocio. La idea del proyecto es dar una solución al cultivo de hortalizas en núcleos urbanos y sitios rec
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::049feb1cb83f705a0a2adfaf497dbc40
http://hdl.handle.net/2117/351870
http://hdl.handle.net/2117/351870