Neuromarketing aplicado al sector restauración. El Caso del restaurante L'Escaleta

Autor: Mengual Recuerda, Ana

La alta restauración es uno de los reclamos turísticos más importantes de las grandes ciudades a nivel mundial. Los chefs y restaurantes más famosos de USA, Europa, y Japón, llevan años trabajando sus marcas personales y dándose a conocer en O

Externí odkaz: http://hdl.handle.net/10045/119881

Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation

Autor: Mengual-Recuerda, Ana ^*, Tur-Viñes, Victoria, Juárez-Varón, David ^*, Alarcón-Valero, Faustino

Publikováno v: In Journal of Open Innovation: Technology, Market, and Complexity March 2021 7(1)

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Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

Autor: Juárez-Varón David, Mengual-Recuerda Ana, Ferrándiz-Bou Santiago, Alarcón-Valero Faustino

Publikováno v: Applied Sciences, Vol 11, Iss 2, p 517 (2021)

Manufacturing engineering is responsible for the design, development and improvement of production systems that convert raw materials into finished products. Each product is designed to be sold to numerous potential consumers, so the importance of th

Externí odkaz: https://doaj.org/article/614158350cc34296a0e037bbd96167df

Aspects of Industrial Design and Their Implications for Society. Case Studies on the Influence of Packaging Design and Placement at the Point of Sale

Autor: Mengual-Recuerda Ana, Juárez-Varón David, Ferrándiz-Bou Santiago, Alarcón-Valero Faustino

Publikováno v: Applied Sciences
Volume 11
Issue 2
Applied Sciences, Vol 11, Iss 517, p 517 (2021)
RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
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[EN] This work aims to demonstrate that product design and packaging must be aligned with the point of sale and its social purpose. Manufacturing engineering is responsible for the design, development and improvement of production systems that conver

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f94f765d97d1051f985b69b3672006f
https://doi.org/10.3390/app11020517