Zobrazeno 1 - 10
of 49
pro vyhledávání: '"Melvin Prince"'
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book sho
Autor:
Melvin Prince, Young Kim
Publikováno v:
Journal of Applied Social Science. 17:254-271
This study presents an original model that features the emotion of fear of COVID-19 as a direct effect on vaccination intentions. A central research question addressed in the study is what roles do the emotion of fear of contracting COVID-19 and the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6cd6b049bc55d5e24992f6510db70c08
https://doi.org/10.1177/19367244231159594
https://doi.org/10.1177/19367244231159594
Autor:
Melvin Prince, James Forr
Publikováno v:
The Psychologist-Manager Journal. 24:199-219
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a4e9500310ed36f969093f3a643b4933
https://doi.org/10.1037/mgr0000118
https://doi.org/10.1037/mgr0000118
Autor:
Melvin Prince, Young Kyu Kim
Publikováno v:
Journal of Vacation Marketing. 27:203-216
The aim of the study is to investigate the motivational effects of tourist traits and risk appraisal on tourist destination risk perception. Risk appraisal involves subjective estimates of vulnerability to a threat and the threat’s consequential se
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::69b181caef287d296b0bd08ee0681924
https://doi.org/10.1177/1356766720987868
https://doi.org/10.1177/1356766720987868
Autor:
Mark Cleveland, Sona Chovanova Supekova, Mark A. P. Davies, Walter Renner, Melvin Prince, Martin Nechtelberger, Andrea Nechtelberger, Alexander Josiassen, Dayananda Palihawadana, Sylvia von Wallpach, Attila Yaprak
Publikováno v:
International Marketing Review. 37:1013-1049
PurposeThe purpose of this paper is to examine the extent to which personal values, moral foundations and gender-role identities affect, in sequence, consumers' constructions of their ethnocentric and cosmopolitan orientations. Achieving a better und
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e62b686e5db53eaa2e2079a3b4e05488
https://doi.org/10.1108/imr-05-2019-0142
https://doi.org/10.1108/imr-05-2019-0142
Autor:
Melvin Prince
Publikováno v:
Journal of International Consumer Marketing. 32:453-461
This study investigates biases affecting domestic products willingness to buy (WTB). An interdisciplinary perspective uses the cognitive consistency theory as the framework for the development of a...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1f7bb2ac631a9e3a521882c80a4f9c7
https://doi.org/10.1080/08961530.2020.1727393
https://doi.org/10.1080/08961530.2020.1727393
Publikováno v:
Journal of Leadership Studies. 13:62-67
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::62f8754f70c465833793f536b7669512
https://doi.org/10.1002/jls.21642
https://doi.org/10.1002/jls.21642
Publikováno v:
Journal of Retailing and Consumer Services. 49:164-172
The search for an ethical vendor who is honest and trustworthy in the exchange process is conceptualized as the Diogenes Effect, an innovative concept. In the light of this effect, the theoretical framework of the current study's model involved retai
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9bda91f9d1ecd93a198abffd7a182d42
https://doi.org/10.1016/j.jretconser.2019.03.025
https://doi.org/10.1016/j.jretconser.2019.03.025
Autor:
Attila Yaprak, Melvin Prince
Publikováno v:
Journal of Consumer Marketing. 36:349-355
Purpose The literature on consumer morality and consumption is spread widely across many research streams and would benefit from grouping under selected themes so that scholars’ work can be guided by the compass of these themes. It is also importan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b8775192efea1bb65fa9f222f15df5f
https://doi.org/10.1108/jcm-12-2018-2999
https://doi.org/10.1108/jcm-12-2018-2999
Publikováno v:
Journal of Consumer Marketing. 36:429-438
Purpose This paper aims to develop a model that explains the moral bases of consumer ethnocentrism and consumer cosmopolitanism as purchase dispositions. The authors build their work on moral foundations theory and the social theories of Emile Durkhe
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::076a536cae39e75feb7aa7b8baab0e4a
https://doi.org/10.1108/jcm-11-2017-2432
https://doi.org/10.1108/jcm-11-2017-2432