The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review.

Autor: Vieira, Valter Afonso, Liu, Richie L., Mello, Victor Galindo de

Publikováno v: Journal of Marketing Theory & Practice; Winter2023, Vol. 31 Issue 1, p97-114, 18p, 1 Diagram, 6 Charts