Zobrazeno 1 - 10 of 417 pro vyhledávání: '"Mellens, M."'
2
Akademický článek
Impact of brand image on the brand experience of consumers in China: Brand loyalty as a mediator.
Autor: Nie, Qingqing1 (AUTHOR), Zeng, Qiang2 (AUTHOR)
Publikováno v: Social Behavior & Personality: an international journal. Jul2024, Vol. 52 Issue 7, p1-8. 8p.
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3
Erosion and variability in brand loyalty
Autor: Dekimpe, Marnik, Mellens, M, Steenkamp, J, Vanden Abeele, Pierre
In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from many product categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained. First,
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1131::d3adf8a4bc0a1e906332998c393b5af7
https://lirias.kuleuven.be/handle/123456789/118149
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8
A review of brand-loyalty measures in marketing
Autor: Mellens, M, Dekimpe, Marnik, Steenkamp, J
Brand loyalty represents an important asset to the firm. While considerable agreement exists on its conceptual definition, no unified approach to operationalize the concept has yet emerged in the marketing literature. We provide a conceptual framewor
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______1131::98089e651b5fecb624484cb11e939f4f
https://lirias.kuleuven.be/handle/123456789/118918
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9
Akademický článek
The Effect of Corporate Social Responsibility on Customer Trust, Customer Satisfaction and Customer Loyalty: Uber Service in Egypt.
Autor: Nasr Eldin, Hany (AUTHOR), Alhassan, Asmaa (AUTHOR)
Publikováno v: Arab Journal of Administration. Dec2023, Vol. 43 Issue 4, p429-448. 20p.
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10
Akademický článek
Satisfaction leads to loyalty – or could loyalty lead to satisfaction? Investigating brand usage and satisfaction levels in consumer banking.
Autor: Dawes, John G.
Publikováno v: International Journal of Bank Marketing; 2024, Vol. 42 Issue 7, p1614-1633, 20p
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