Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Melky Jakhin Pangemanan"'
Publikováno v:
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. 10
Impulse buying or spontaneous buying is the behavior of buying products without planning. The purpose of this study was to determine impulse buying behavior in Gen Z, especially in North Sulawesi because it was affected by the influence of lifestyle