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Publikováno v:
Journal of Marketing for Higher Education. 14:93-106
This paper explores how perceived attractiveness of the social life at a college/university influences potential applicants' likelihood to request information from, visit and apply to (decision approach actions) that school. Results obtained from a s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cca98351fdbfc437230240f5a38aeef8
https://doi.org/10.1300/j050v14n01_06
https://doi.org/10.1300/j050v14n01_06
