Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Melissa S. Burnett"'
Publikováno v:
Journal of Promotion Management. 17:133-147
This article evaluates the relationship between the ethical behavioral intentions of 374 future salespeople and the ethical climate of the firm. The ethical philosophy (high or low) of top management, immediate sales managers, and the peers of potent
Publikováno v:
Journal of Business Ethics. 48:251-265
An advertising firm's ethical culture (as defined by the firm's managerial and peer ethical behaviors) may affect the employees' comfort levels and ethical behaviors. In this research, scenarios were used to describe advertising firms with various et
Publikováno v:
Marketing Education Review. 9:61-70
Autor:
Dale A. Lunsford, Melissa S. Burnett
Publikováno v:
Journal of Consumer Marketing. 11:33-43
Consumer purchase decisions can be influenced by many emotions, including guilt. Guilt which enters into the consumer purchase decision is identified as “consumer guilt” and may provide opportunities for marketers to influence the consumer decisi
Autor:
Melissa S. Burnett, Dale A. Lunsford
Publikováno v:
Journal of Consumer Marketing. 9:53-62
Discusses five barriers to new product adoption by older people. Offers marketing solutions to these barriers: sell value, communicate through children, segment the elderly market, design intergenerational products, utilize relationship marketing and
Autor:
Richard H. Kolbe, Melissa S. Burnett
Publikováno v:
Journal of Consumer Research. 18:243
This article provides an empirical review and synthesis of published studies that have used content-analysis methods. Harold Kassarjian's critical guidelines for content-analysis research were used to examine the methods employed in 128 studies. The