Výsledky vyhledávání - "Melissa D. Cinelli"

Keeping It Real: How Perceived Brand Authenticity Affects Product Perceptions

Autor: Robyn A. LeBoeuf, Melissa D. Cinelli

Publikováno v: Journal of Consumer Psychology. 30:40-59

This paper examines the effects of firm motivation (an intrinsic or extrinsic interest in their product) on perceptions of brand authenticity and anticipated product quality. Specifically, studies 1 and 2 show that an intrinsic motivation increases a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::f8a705d2e062edc63d5c301b30357810
https://doi.org/10.1002/jcpy.1123

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Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

Autor: Melissa D. Cinelli, Judith Anne Garretson Folse, Christopher L. Newman, Douglas W. Vorhies

Publikováno v: Journal of the Academy of Marketing Science. 47:76-96

It has been a widely held notion that firms can benefit from using preferential treatment in their customer relationship management strategies. For example, many firms provide select customers (i.e., recipients) with exclusive promotional offers that

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a28f565188356ad446e828ea2c5d6864
https://doi.org/10.1007/s11747-018-0601-x

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The Desire for Consumption Knowledge

Autor: Chris Janiszewski, Joshua J. Clarkson, Melissa D. Cinelli

Publikováno v: Journal of Consumer Research. 39:1313-1329

Are consumers motivated to seek out experiences that enhance their appreciation within a product category--and if so, does their level of experiential expertise (or consumption knowledge) within a product category bias the types of experiences they v

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dc5aef91a3ddc40109a21a0eed681fb4
https://doi.org/10.1086/668535

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How Does Brand Age Influence Consumers’ Attitudes to Firm’s Unethical Behaviors?

Autor: Chi Zhang, Saim Kashmiri, Melissa D. Cinelli

Publikováno v: Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466

While there is a significant amount of research investigating the impact of firm’s unethical behaviors on consumers’ attitudes, limited amount examines the effect of brand age, which is a potential powerful contributor to consumers’ brand evalu

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a42b19df37bbc39640be9038c12b3c35
https://doi.org/10.1007/978-3-319-26647-3_48

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