Zobrazeno 1 - 10
of 45
pro vyhledávání: '"Melissa Archpru Akaka"'
Publikováno v:
Journal of Advertising Research. :2023-007
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::afacc1c7e11592f56f45df8d4b024e64
https://doi.org/10.2501/jar-2023-007
https://doi.org/10.2501/jar-2023-007
Publikováno v:
Industrial Marketing Management. 103:183-197
Innovation is increasingly a cocreative process centered on developing new solutions and (re)shaping service ecosystems. Recent research provides important insights into the capabilities keystone actors deploy to drive innovation in their role as a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5ee5b161dfb1a0dcfb565339b8ed8732
https://doi.org/10.1016/j.indmarman.2022.03.016
https://doi.org/10.1016/j.indmarman.2022.03.016
Publikováno v:
Journal of Macromarketing. 43:61-75
Macromarketing is often contrasted with micro-views of dyadic relationships, such as firm/customer interactions and transactional exchange. However, developing solutions for “wicked” social problems that are often viewed through a macro lens requ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f5d8e6b61879977c7d2abf93beaaad74
https://doi.org/10.1177/02761467211054349
https://doi.org/10.1177/02761467211054349
Publikováno v:
AMS Review. 11:375-389
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c805deaf127e7aa96c8b02a27233924a
https://doi.org/10.1007/s13162-021-00214-y
https://doi.org/10.1007/s13162-021-00214-y
Publikováno v:
Journal of Services Marketing, 2015, Vol. 29, Issue 6/7, pp. 453-462.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JSM-03-2015-0126
Publikováno v:
Journal of Consumer Research. 48:939-969
Diffusion is traditionally examined at a macro level, measured by adoption (e.g., sales), or at a micro level, assessed by consumer characteristics (e.g., adopter types). We address diffusion at a meso level focusing on how a practice disseminates ac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0b3b3847ca8315bd2cb91ed6b48871f7
https://doi.org/10.1093/jcr/ucab045
https://doi.org/10.1093/jcr/ucab045
Publikováno v:
AMS Review. 11:252-271
The marketing academy continues to struggle with issues of managerial relevance. We argue that, at its core, marketing’s problems with managerial relevance do not lie in diverging roles and interests between academics and practitioners, but in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c61ccd52aef772270e120eec6db8ab7
https://doi.org/10.1007/s13162-021-00204-0
https://doi.org/10.1007/s13162-021-00204-0
Publikováno v:
AMS Review. 11:9-22
Prior research on customer journeys chiefly focuses on identifying, from the firm perspective, firm-customer touchpoints. Importantly, the extant literature begins to maps aggregate firm-customer interactions over time to reveal how sequenced firm-co
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba80b9854eea58c9f180e872b8c311af
https://doi.org/10.1007/s13162-020-00177-6
https://doi.org/10.1007/s13162-020-00177-6
Publikováno v:
Journal of Business Research. 116:526-534
The diffusion of innovation is generally referred to as the spread or adoption of a technology within a social context. This view separates technological and market aspects of innovation by relying on an underlying assumption of a unidirectional flow
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::186a25c059267e7e5b83f4755433238c
https://doi.org/10.1016/j.jbusres.2020.01.038
https://doi.org/10.1016/j.jbusres.2020.01.038