Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Melinda Smith de Borrero"'
Publikováno v:
Journal of the Academy of Marketing Science. 25:45-55
The existing literature finds that price discrepancy, which represents the difference between expected and observed price, helps explain brand choice and purchase intention. This effect is often attributed to transaction utility, that is, the increme
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8ee3a1e61b68e32bc5199dc84ae309ff
https://doi.org/10.1007/bf02894508
https://doi.org/10.1007/bf02894508
Autor:
Michael J. Zenor, Wagner A. Kamakura, Wayne de Sarbo, Ulf Böckenholt, William R. Dillon, Ajith Kumar, Sunil Gupta, Benkatram Ramaswamy, Ham Bozdogan, Melinda Smith de Borrero
Publikováno v:
Marketing Letters. 5:323-334
Our paper provides a brief review and summary of issues and advances in the use of latent structure and other finite mixture models in the analysis of choice data. Focus is directed to three primary areas: (1) estimation and computational issues, (2)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::920bf3b5422fe16c2f30c413b77c377f
https://doi.org/10.1007/bf00999208
https://doi.org/10.1007/bf00999208
Publikováno v:
Journal of Marketing Research. 30:42-51
The method of paired comparisons addresses the problem of determining the scale values of a set of stimuli on a preference continuum that is not directly observable. The conventional approach in analyzing paired comparisons is to view all individuals
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1eecb69d9c55ee4bf28b5d5a16ad4a39
https://doi.org/10.1177/002224379303000104
https://doi.org/10.1177/002224379303000104