Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Melinda A. McLelland"'
Autor:
Melinda A. McLelland, Ronald Goldsmith
Publikováno v:
Journal of Applied Marketing Theory, Vol 5, Iss 2 (2014)
Customers are often overlooked during the merger process in both reality and the marketing literature. This research features an experiment with 431 U.S. consumers that assesses the impact of a service failure following a merger on a variety of consu
Externí odkaz:
https://doaj.org/article/899f75732d1d42649bceb120f1a98a64
Publikováno v:
Journal of Research in Interactive Marketing. 16:237-258
PurposeOver the past two decades, technology-facilitated communication between brand and consumer has become common. One way in which technology can be used to build brand relationships in the online environment is by using brand avatars. This study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::88c2dbd6f237ce125057f98ed9764ce9
https://doi.org/10.1108/jrim-01-2020-0007
https://doi.org/10.1108/jrim-01-2020-0007
Autor:
Jamye Foster, Melinda A. McLelland
Publikováno v:
Journal of Retailing and Consumer Services. 22:195-205
Although retail atmospherics has been an active area of study, a glance around a typical mall indicates many retailers still do not actively differentiate their retail environment from competitors. This is likely due to retailers considering the atmo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c90ea61edd418fe6ecb080813830921
https://doi.org/10.1016/j.jretconser.2014.07.002
https://doi.org/10.1016/j.jretconser.2014.07.002
Autor:
Jamye Foster, Melinda A. McLelland
Publikováno v:
Journal of Retailing and Consumer Services. 22:53-60
Differential promotion strategies are a vital relationship marketing tool that is advantageous to both the company and the targeted customer. However, a differential approach means some customers do not fare as well as others. The customers who get t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9d5c4105fba8e86630d3762f9d2d34e7
https://doi.org/10.1016/j.jretconser.2014.10.001
https://doi.org/10.1016/j.jretconser.2014.10.001
Publikováno v:
Journal of Brand Management. 21:615-634
Mergers are a common phenomenon in the business world despite statistics showing the high failure rates of mergers. A lack of focus on the consumer is often noted as a contributing factor to these merger failure rates. As such, this research focuses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4c76387d55e86f4443d93ef9cf5c87a5
https://doi.org/10.1057/bm.2014.28
https://doi.org/10.1057/bm.2014.28