Preparing for Tomorrow’s Customer

Autor: Melanie Howard

Publikováno v: Gower Handbook of Call and Contact Centre Management ISBN: 9781315253879
Gower Handbook of Call and Contact Centre Management

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ad1084f3440573fe405f7afb853d9cfd
https://doi.org/10.4324/9781315253879-41

Money on the move: Opportunities for financial service providers in the ‘third space’

Autor: Ben Hourahine, Melanie Howard

Publikováno v: Journal of Financial Services Marketing. 9:57-67

Delivering financial services to customers on the move is an emerging imperative for the industry, as at present the services available do not meet the needs of customers. Such services could empower customers to control their own finances, at the sa

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::98cb4265041d65dccd7bf07a26ab7f22
https://doi.org/10.1057/palgrave.fsm.4770141

Practice paper 21st-century consumer society

Autor: Melanie Howard, Jane Mason

Publikováno v: Journal of Consumer Behaviour. 1:94-101

This paper looks at how society has changed over the past ten years in terms of individual values, aspirations and consumer behaviour patterns, and relates these to underlying demographic, economic, technological and social trends. It summarises find

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cc3fb759a07f646ed60a815796710241
https://doi.org/10.1002/cb.56