Zobrazeno 1 - 5
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pro vyhledávání: '"Mejía, Victor D."'
Publikováno v:
In Journal of Retailing and Consumer Services March 2021 59
Autor:
Aurier, Philippe, Mejía, Victor D.
Publikováno v:
In Journal of Business Research September 2020 117:163-175
Autor:
Aurier, Philippe1 (AUTHOR) philippe.aurier@umontpellier.fr, Mejía, Victor D.2 (AUTHOR)
Publikováno v:
Journal of the Academy of Marketing Science. Nov2021, Vol. 49 Issue 6, p1244-1266. 23p.
Autor:
GREWAL
Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influ
Autor:
Dhruv Grewal, Michael Levy
M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors