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pro vyhledávání: '"Meirelles, Franklin de Souza"'
Autor:
Meirelles, Franklin de Souza
Publikováno v:
Biblioteca Digital de Teses e Dissertações da ESPMEscola Superior de Propaganda e MarketingESPM.
Made available in DSpace on 2016-10-13T14:10:00Z (GMT). No. of bitstreams: 1 Franklin de Souza Meirelles.pdf: 1831148 bytes, checksum: 63a93a83e4bef14d0da6e7e5734f4f8e (MD5) Previous issue date: 2015-04-24
This study aims at the empirical verifi
This study aims at the empirical verifi
Externí odkaz:
http://tede2.espm.br/handle/tede/32
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 15, n. 1 (2016): Janeiro-Março; 57-70
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
This paper presents an analysis about Country of Origin effect occurring together with other brand attributes, such as brand elements (i.e. Brand Name and Brand Logo), company longevity and sponsorship as marketing and advertisement tool. Using an un
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::ab09d11426ecbe375cd0eaf3b8d7492b
https://periodicos.uninove.br/remark/article/view/12116
https://periodicos.uninove.br/remark/article/view/12116
Autor:
Meirelles, Franklin de Souza
Publikováno v:
Biblioteca Digital de Teses e Dissertações da ESPM
Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
Escola Superior de Propaganda e Marketing (ESPM)
instacron:ESPM
Made available in DSpace on 2016-10-13T14:10:00Z (GMT). No. of bitstreams: 1 Franklin de Souza Meirelles.pdf: 1831148 bytes, checksum: 63a93a83e4bef14d0da6e7e5734f4f8e (MD5) Previous issue date: 2015-04-24 This study aims at the empirical verificatio
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______3056::124d332029544ac509ffe5192ad58ae2
http://tede2.espm.br/handle/tede/32
http://tede2.espm.br/handle/tede/32
Publikováno v:
Revista de Administração de Empresas, Volume: 54, Issue: 5, Pages: 592-593, Published: OCT 2014
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______608::51aa514871a64a5e90025da6da8af07b
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902014000500592&lng=en&tlng=en
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902014000500592&lng=en&tlng=en
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