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pro vyhledávání: '"Meiramkul Murzagulova"'
Autor:
Meiramkul Murzagulova, Kyz-Zhibek Abisheva, Nataliya Tovma, Zhazira Idrysheva, Nazym Mergenbay
Publikováno v:
E3S Web of Conferences, Vol 135, p 04044 (2019)
In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of