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The pricing and advertising of tied add-ons and overages have come under increasing scrutiny. Working with a large Turkish bank to test SMS direct marketing promotions to 108,000 existing holders of “free” checking accounts, we find that promotin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8d9d4a5e5d707c7260a82834ad5266b9
http://www.econ.yale.edu/growth_pdf/cdp1044.pdf
http://www.econ.yale.edu/growth_pdf/cdp1044.pdf
