Zobrazeno 1 - 7 of 7 pro vyhledávání: '"Mehmet Ali PAYLAN"'
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Akademický článek
A Study on the Mediating Effect of Financial Literacy Between Personality Traits and Irrational Buying Behaviors
Autor: Mehmet Ali Paylan, Yusuf Bahadır Kavas
Publikováno v: Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, Vol 23, Iss 3, Pp 736-746 (2022)
This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relati
Externí odkaz: https://doaj.org/article/bdd1a35866ee40838fbd8ae805ff5d14
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2
A study on the mediating effect of brand trust between perceived legitimacy of influencers and attitude toward brand: evidence from Turkey
Autor: Buket Bora Semiz, Mehmet ali Paylan
Publikováno v: Asia Pacific Journal of Marketing and Logistics.
PurposeThis study aims to test the effect that the perceived legitimacy of influencers has on the attitude toward the brand from the consumer point of view, as well as the mediating effect brand trust has on the relationship between the perceived leg
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::fac50bf6cf1f34024b450fd410208812
https://doi.org/10.1108/apjml-08-2022-0702
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3
Finansal Okuryazarlığın Kişilik Özellikleri ile İrrasyonel Satın Alma Davranışları Arasındaki Aracılık Etkisinin Belirlenmesi Üzerine Bir Araştırma
Autor: Mehmet Ali PAYLAN, Yusuf Bahadır KAVAS
Publikováno v: Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi.
This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relati
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ebb9c503317bae1cfe9db052b0ffbd69
https://doi.org/10.37880/cumuiibf.1092137
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4
A Study in the Covid-19 Process on Determining the Moderated Mediation Effect of Consumer Confidence Between Perceived Financial Well-Being, Prosocial Consumer Ethnocentrism Tendencies and Domestic Product Purchase Behaviour
Autor: Mehmet Ali Paylan, Yusuf Bahadır Kavas
Publikováno v: Gaziantep University Journal of Social Sciences. 19:398-412
The aim of this study is to test whether the consumer confidence index evaluations have a moderated mediation effect among the variables in the relationship between the perceived financial well-being, prosocial consumer ethnocentrism, and domestic pr
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d2a3a3e4b7f4ec5756a6d1f476b43fc8
https://doi.org/10.21547/jss.779471
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7
Consumer Ethnocentrism: An Application of CEESCALE on Syrian Refugees
Autor: Mehmet Ali Paylan, Cihan Çetinkaya, Eren Özceylan, Abdulhamid Dabbaa
Publikováno v: Gaziantep University Journal of Social Sciences. 16:937-949
Bu calismanin amaci, tuketici etnosentrizminin olcumu konusunda yeni bir bakis acisi getiren CEESCALE olceginin gecerlik ve guvenilirliginin test edilmesidir. Pazarlama literaturunde genis bir uygulama alani bulan CETSCALE olcegini daha bilissel bir
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::161ebdac6ebcb42e2a018e3c6af7860a
https://doi.org/10.21547/jss.314096
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