Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Mehmet Ali PAYLAN"'
Autor:
Mehmet Ali Paylan, Yusuf Bahadır Kavas
Publikováno v:
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, Vol 23, Iss 3, Pp 736-746 (2022)
This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relati
Externí odkaz:
https://doaj.org/article/bdd1a35866ee40838fbd8ae805ff5d14
Autor:
Buket Bora Semiz, Mehmet ali Paylan
Publikováno v:
Asia Pacific Journal of Marketing and Logistics.
PurposeThis study aims to test the effect that the perceived legitimacy of influencers has on the attitude toward the brand from the consumer point of view, as well as the mediating effect brand trust has on the relationship between the perceived leg
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fac50bf6cf1f34024b450fd410208812
https://doi.org/10.1108/apjml-08-2022-0702
https://doi.org/10.1108/apjml-08-2022-0702
Autor:
Mehmet Ali PAYLAN, Yusuf Bahadır KAVAS
Publikováno v:
Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi.
This study aims to test whether financial literacy, which is one of the most studied topics in behavioral finance in recent years, affects compulsive and impulsive buying behavior. It also aims to answer whether financial literacy mediates the relati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ebb9c503317bae1cfe9db052b0ffbd69
https://doi.org/10.37880/cumuiibf.1092137
https://doi.org/10.37880/cumuiibf.1092137
Autor:
Mehmet Ali Paylan, Yusuf Bahadır Kavas
Publikováno v:
Gaziantep University Journal of Social Sciences. 19:398-412
The aim of this study is to test whether the consumer confidence index evaluations have a moderated mediation effect among the variables in the relationship between the perceived financial well-being, prosocial consumer ethnocentrism, and domestic pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d2a3a3e4b7f4ec5756a6d1f476b43fc8
https://doi.org/10.21547/jss.779471
https://doi.org/10.21547/jss.779471
Autor:
Mehmet Ali Paylan
Publikováno v:
Pazarlama ve Pazarlama Araştırmaları Dergisi.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::604f7c6edf1e7c15a093818318b3fbc9
https://doi.org/10.15659/ppad.15.3.1057285
https://doi.org/10.15659/ppad.15.3.1057285
Autor:
Baran Arslan, Mehmet Ali Paylan
Publikováno v:
İşletme Bilimi Dergisi. :1-21
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c495bb1dcec99dc5717c618e1f27f27c
https://doi.org/10.22139/jobs.363774
https://doi.org/10.22139/jobs.363774
Publikováno v:
Gaziantep University Journal of Social Sciences. 16:937-949
Bu calismanin amaci, tuketici etnosentrizminin olcumu konusunda yeni bir bakis acisi getiren CEESCALE olceginin gecerlik ve guvenilirliginin test edilmesidir. Pazarlama literaturunde genis bir uygulama alani bulan CETSCALE olcegini daha bilissel bir
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::161ebdac6ebcb42e2a018e3c6af7860a
https://doi.org/10.21547/jss.314096
https://doi.org/10.21547/jss.314096
Autor:
Bora Semiz, Buket, Paylan, Mehmet ali
Publikováno v:
Asia Pacific Journal of Marketing & Logistics; 2023, Vol. 35 Issue 9, p2181-2197, 17p
Autor:
PAYLAN, Mehmet Ali
Publikováno v:
Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi; eyl2022, Vol. 15 Issue 3, p901-930, 30p
Autor:
PAYLAN, Mehmet Ali1 mehmetalipaylan@gmail.com, ÇETİNKAYA, Cihan2 cihancetinkaya@gantep.edu.tr, ÖZCEYLAN, Eren2 erenozceylan@gmail.com, DABBAA, Abdulhamid3 abd.alhamid.dabbaa@gmail.com
Publikováno v:
Gaziantep University Journal of Social Sciences. 2017, Vol. 16 Issue 4, p937-949. 13p.