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pro vyhledávání: '"Megha Bharti"'
Publikováno v:
International Marketing Review. 39:269-308
PurposeThis paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the role of moderators that can assist an effective market segmentati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f929eb7fbc134d45d9fc925ae91b927b
https://doi.org/10.1108/imr-02-2021-0096
https://doi.org/10.1108/imr-02-2021-0096
Autor:
Megha Bharti, Anjuman Antil
Publikováno v:
Employer Branding for Competitive Advantage ISBN: 9781003127826
Social media age has completely changed the world of human resource practices. It became exigent to use social networking platforms in order to attract and retain people and to build an employer brand. In this chapter, the employer brand value propos
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed9eaaf4701557a354dc6959e7d6229c
https://doi.org/10.1201/9781003127826-5
https://doi.org/10.1201/9781003127826-5
Publikováno v:
Personality and Individual Differences, 184:111215. PERGAMON-ELSEVIER SCIENCE LTD
Extant research in consumer behaviour has demonstrated the pervasiveness of conspicuous consumption as a means of psychological salve from inner conflicts such as self-discrepancies with regard to one's status, abilities, power or self-esteem. In thi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cc1374aa122af0d4965b000301d0c3c3
https://doi.org/10.1016/j.paid.2021.111215
https://doi.org/10.1016/j.paid.2021.111215
Autor:
Megha Bharti
Publikováno v:
Global Business Review. :097215092110388
Instagram is a highly favoured platform for visual businesses, particularly fashion apparel industry. There are increasing number of fashion apparel businesses that are growing without any physical presence, solely on the basis of their online platfo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7187a403139ebb7b2f78a8d38d7653b4
https://doi.org/10.1177/09721509211038832
https://doi.org/10.1177/09721509211038832
Autor:
Megha Bharti
Publikováno v:
International Journal of Management Studies. :76
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9910e8cdff6378980938018916f42897
https://doi.org/10.18843/ijms/v5i4(6)/11
https://doi.org/10.18843/ijms/v5i4(6)/11