Zobrazeno 1 - 10
of 240
pro vyhledávání: '"Media strategies"'
Autor:
Vincenzo Maselli, Giulia Panadisi
Publikováno v:
And, Vol 45, Iss 1 (2024)
L'articolo si focalizza sulla trasformazione che la comunicazione sociale in Italia ha subito dagli anni ‘90 ad oggi grazie alla spinta delle tecnologie e delle strategie mediali, e all’innovazione dei linguaggi visivi. Dopo una rapida panoramica
Externí odkaz:
https://doaj.org/article/4095cbcbe5014ba886c11b9eb6dd34b5
Publikováno v:
Journal of International Trade, Logistics and Law, Vol 9, Iss 2, Pp 144-161 (2023)
This article discusses the marketing mix and focuses mainly on the marketing communication or promotion mix. Digital marketing strategies, especially social media, are crucial. Models and theories of consumer purchase behavior are explored in this ar
Externí odkaz:
https://doaj.org/article/1915972f93704d8e8a8d3a25f362dac5
Autor:
Anca Alexandra DUCMAN
Publikováno v:
Management and Economics Review, Vol 8, Iss 3, Pp 397-409 (2023)
This article offers a detailed look at current marketing strategies and their crucial role in building brand and engaging consumers. It starts by discussing the shift towards more empathetic and innovative marketing, emphasising the importance of cre
Externí odkaz:
https://doaj.org/article/663833c8abcd414c98c3b7f20720ce06
Autor:
Severin-Nielsen Majbritt K.
Publikováno v:
Nordicom Review, Vol 44, Iss 2, Pp 172-193 (2023)
In recent years, politicians and political parties have increasingly adopted various social media as political communication platforms. While the research on the topic has provided valuable knowledge about politicians’ use of these platforms and th
Externí odkaz:
https://doaj.org/article/df98fb2e2cea465e94bbeb7d831fe9dd
Publikováno v:
European Journal of Marketing, 2022, Vol. 57, Issue 3, pp. 718-744.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EJM-11-2021-0922
Autor:
O. A. Grimov, V. A. Belkina
Publikováno v:
Цифровая социология, Vol 5, Iss 4, Pp 38-47 (2023)
The article is dedicated to the analyses of actual strategies of Internet users’ media activity in the ecosystem of today’s social media (social networks, blogs, hostings, messengers, mobile applications, etc.). The base of the author’s approac
Externí odkaz:
https://doaj.org/article/fe57dfc1379a49c3b3e2adade68bc3cd
Autor:
Iryna Romanіuk, Svitlana Kucherenko
Publikováno v:
Економічний вісник університету, Iss 55, Pp 70-76 (2022)
The subject of research is theoretical and practical aspects of marketing communications management, including organization of advertising campaigns in the field of tourist enterprises. The purpose of the article is to substantiate ways of improving
Externí odkaz:
https://doaj.org/article/f5bfb6759cf84028b179feda063e19cb
Akademický článek
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Autor:
Iqbal Khan, Shahid, Ahmad, Bilal
Publikováno v:
Online Information Review, 2021, Vol. 46, Issue 2, pp. 319-336.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/OIR-08-2020-0334
Autor:
Romanіuk, Iryna, Kucherenko, Svitlana
Publikováno v:
Економічний вісник університету / University Economic Bulletin. (55):70-76
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=1119536