Zobrazeno 1 - 10
of 801
pro vyhledávání: '"Means-end chain"'
Publikováno v:
Internet Research, 2023, Vol. 34, Issue 3, pp. 891-916.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/INTR-06-2022-0415
Publikováno v:
British Food Journal, 2024, Vol. 126, Issue 6, pp. 2291-2309.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/BFJ-08-2023-0767
Autor:
Campos, Rita de Cássia Leal, Vilas Boas, Luiz Henrique de Barros, Rezende, Daniel Carvalho de, Botelho, Delane
Publikováno v:
Qualitative Market Research: An International Journal, 2024, Vol. 27, Issue 2, pp. 337-355.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-10-2023-0135
Autor:
Öztürk, Bilge Nur
Publikováno v:
Journal of Islamic Marketing, 2024, Vol. 15, Issue 5, pp. 1203-1231.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JIMA-02-2023-0058
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThe purpose of the study was to examine the determinant factors that influence the intention to revisit retailer omnichannel in Indonesia with Mean-End Chain Approach. The internet economy growth drives the use of the omnichannel strategy in
Externí odkaz:
https://doaj.org/article/5c72a5a0b5cd4f7eb7a51708885c51bc
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractProducts advantageous in terms of concrete technical attributes (‘concrete-superior’ product options) are, in terms of abstract attributes, often evaluated lower than certain competitors’ products (‘abstract-superior’ options). Two
Externí odkaz:
https://doaj.org/article/fe862320735e472f9d97c94eff1eb205
Publikováno v:
International Journal of Pharmaceutical and Healthcare Marketing, 2023, Vol. 18, Issue 1, pp. 148-166.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJPHM-12-2022-0109
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal, 2023, Vol. 28, Issue 1, pp. 1-27.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JFMM-05-2022-0107
Akademický článek
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Autor:
Le Thi Thanh Xuan, Pham Do Quang Trung
Publikováno v:
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 13, Iss 2, Pp 54-68 (2023)
Streaming services (music, movies) via the Internet has changed the entertainment habits of Vietnamese significantly and has a huge potential to develop. The penetration rate of video streaming services was 5.2% and it has been rising to reach roughl
Externí odkaz:
https://doaj.org/article/8dcb5ac2e88448c5b425077b0e4bc200