Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Md Rifayat Islam Rushan"'
Autor:
Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque, Hasliza Hassan
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 24, Iss 1, Pp 73-96 (2020)
Purpose – This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR). Design/methodology/approach – Given the existing literature on brand, multiple stages of studies were conducted as a part of the scal
Externí odkaz:
https://doaj.org/article/1265bc6c43ba46e6bb84942848a17a0e
Autor:
Md Afnan Hossain, Raj Agnihotri, Md Rifayat Islam Rushan, Muhammad Sabbir Rahman, Sumaiya Farhana Sumi
Publikováno v:
Industrial Marketing Management. 106:240-255
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::14291000dc9557974570a51ac2cc0df4
https://doi.org/10.1016/j.indmarman.2022.08.017
https://doi.org/10.1016/j.indmarman.2022.08.017
Publikováno v:
International Journal of E-Services and Mobile Applications. 14:1-26
The purpose of this paper is to understand the consumer behavior by investigating the effect of flow experience and marketing mix on consumers continued intention to use e-services provided through mobile applications and subsequent effect on consume
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6b97bcb2e18d676740437371172999b
https://doi.org/10.4018/ijesma.285548
https://doi.org/10.4018/ijesma.285548
Autor:
Md Rifayat Islam Rushan
Publikováno v:
Md Rifayat Islam Rushan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::2c29416dc98729840ae3ce0074c44585
http://www.iiste.org/Journals/index.php/EJBM/article/view/1025
http://www.iiste.org/Journals/index.php/EJBM/article/view/1025
