Zobrazeno 1 - 10
of 64
pro vyhledávání: '"McMellon, Charles A."'
Autor:
Long, Mary, McMellon, Charles
Publikováno v:
Journal of Services Marketing, 2004, Vol. 18, Issue 1, pp. 78-90.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876040410520726
Autor:
McMellon, Charles A.1 mktcam@hofstra.edu, Moore, Terrence M.2 Terrence.M.Moore@Hofstra.edu
Publikováno v:
Proceedings of the Northeast Business & Economics Association. 2008, p143-147. 5p.
Autor:
McMellon, Charles A.1
Publikováno v:
Advances in Consumer Research - European Conference Proceedings. 2006, Vol. 7, p201-207. 7p.
Autor:
McMellon, Charles A.1, Long, Mary2
Publikováno v:
Advances in Consumer Research. 2004, Vol. 31 Issue 1, p623-629. 7p. 4 Black and White Photographs, 2 Graphs.
Autor:
McMellon, Charles A.1, Schiffman, Leon G.2
Publikováno v:
Advances in Consumer Research. 2000, Vol. 27 Issue 1, p139-144. 6p. 3 Charts.
Publikováno v:
Advances in Consumer Research. 1997, Vol. 24 Issue 1, p517-521. 5p.
Publikováno v:
In Journal of Interactive Marketing 2001 15(4):46-55
Autor:
McMellon, Charles A.1 mktcam@hofstra.edu, Long, Mary2 mlong@pace.edu
Publikováno v:
Journal of Current Issues & Research in Advertising (CTC Press). Spring2006, Vol. 28 Issue 1, p1-18. 18p.
Autor:
McMellon, Charles A.1, Eftimov, Ivan
Publikováno v:
Journal of Current Issues & Research in Advertising (CTC Press). Fall2004, Vol. 26 Issue 2, p27-39. 13p.
Publikováno v:
Journal of Targeting, Measurement & Analysis for Marketing. Sep2004, Vol. 13 Issue 1, p70-77. 8p. 3 Charts.