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pro vyhledávání: '"McDowell PorterIII"'
Autor:
McDowell PorterIII, Patrick Fennell, Matthew M. Lastner, Judith Anne Garretson Folse, Dan Hamilton Rice
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319991801
The proliferation of social media has made it easier than ever for customers to compare the prices they have paid for products and services, in addition to how they come across “deals.” Price fairness judgments have been shown to be influenced by
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::753bcd8739694d06228b8767b89474a3
https://doi.org/10.1007/978-3-319-99181-8_152
https://doi.org/10.1007/978-3-319-99181-8_152
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Recent research has shown that effort can influence consumers’ judgments of fairness (Darke and Dahl 2003) and deservingness (Reczek et al. 2014). Popular press provides evidence that consumers are willing to expend effort to get better prices, suc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c8a95461665313e12671c6bf73b8a156
https://doi.org/10.1007/978-3-319-45596-9_92
https://doi.org/10.1007/978-3-319-45596-9_92
Autor:
Matthew M. Lastner, McDowell PorterIII
Publikováno v:
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? ISBN: 9783319266466
Recently, scholars have researched source effects of ambiguous or unidentified others on product evaluations in an online environment. For example, Holzwarth et al. (2006) found that using ambiguous avatars that represented service agents on a retail
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d6ba9e0a246e8a1009fdf765a471b6c5
https://doi.org/10.1007/978-3-319-26647-3_77
https://doi.org/10.1007/978-3-319-26647-3_77