Výsledky vyhledávání - "McDonald, Lynette M"

Akademický článek

Impact of corporate social responsibility initiatives on Taiwanese banking customers

Autor: McDonald, Lynette M., Hung Lai, Chia

Publikováno v: International Journal of Bank Marketing, 2011, Vol. 29, Issue 1, pp. 50-63.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/02652321111101374

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Akademický článek

Corporate social responsibility and bank customer satisfaction : A research agenda

Autor: McDonald, Lynette M., Rundle‐Thiele, Sharyn

Publikováno v: International Journal of Bank Marketing, 2008, Vol. 26, Issue 3, pp. 170-182.

Externí odkaz: http://www.emeraldinsight.com/doi/10.1108/02652320810864643

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Akademický článek

Stakeholder reactions to company crisis communication and causes

Autor: McDonald, Lynette M. ^{a, ⁎}, Sparks, Beverley ^b, Glendon, A. Ian ^b

Publikováno v: In Public Relations Review 2010 36(3):263-271

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Impact of Communicated Company Accounts During Various Crises on Consumer Emotions, Attitudes and Behavioural Intentions

Autor: McDonald, Lynette M

Despite the fact that major crises cost companies many millions of dollars in lost sales, damaged reputation, and reduced market share annually, there is little research on consumers' reactions to company crises. In fact, no research has investigated

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2965a579bfeeab54e15d0ad60cccb501

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Akademický článek

Using Student-Constructed Cases to Investigate Crises.

Autor: McDonald, Lynette M.¹

Publikováno v: Journal of Management Education. Feb2013, Vol. 37 Issue 1, p115-134. 20p.

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