Zobrazeno 1 - 10
of 62
pro vyhledávání: '"McCarthy, Michael S"'
Publikováno v:
Journal of Consumer Psychology, 1997 Jan 01. 6(2), 119-140.
Externí odkaz:
https://www.jstor.org/stable/1480653
Autor:
Oakenfull, Gillian K.1,2,3 oakenfg@muohio.edu, Mccarthy, Michael S.1,2 mccartms@muohio.edu, Greenlee, Timothy B.1,4 greenltb@muohio.edu
Publikováno v:
Journal of Advertising Research. Jun2008, Vol. 48 Issue 2, p191-198. 8p. 1 Diagram, 2 Graphs.
Publikováno v:
Journal of Consumer Research. Mar94, Vol. 20 Issue 4, p520-534. 15p. 5 Charts, 1 Graph.
Autor:
Fram, Eugene H., McCarthy, Michael S.
Publikováno v:
International Journal of Bank Marketing, 2011, Vol. 29, Issue 7, pp. 555-562.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/02652321111177821
Publikováno v:
Journal of Marketing, 2011 Jul 01. 75(4), 3-20.
Externí odkaz:
http://dx.doi.org/10.1509/jmkg.75.4.3
Publikováno v:
Recherche et Applications en Marketing, 2002 Jan 01. 17(4), 67-89.
Externí odkaz:
https://www.jstor.org/stable/40589346
Autor:
McCarthy, Michael S., Fram, Eugene H.
Publikováno v:
Journal of Services Marketing, 2000, Vol. 14, Issue 6, pp. 479-501.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/08876040010347606
Publikováno v:
Marketing Letters, 2001 Feb 01. 12(1), 75-90.
Externí odkaz:
https://www.jstor.org/stable/40216587
Publikováno v:
Journal of Product & Brand Management, 1999, Vol. 8, Issue 4, pp. 267-285.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/10610429910284210
Autor:
Heath, Timothy B., Ryu, Gangseog, Chatterjee, Subimal, McCarthy, Michael S., Mothersbaugh, David L., Milberg, Sandra, Gaeth, Gary J.
Publikováno v:
Journal of Consumer Research, 2000 Dec . 27(3), 291-308.
Externí odkaz:
https://www.jstor.org/stable/10.1086/317586