Zobrazeno 1 - 10
of 52
pro vyhledávání: '"McCann, John M."'
Autor:
Craig, C. Samuel1, McCann, John M.2
Publikováno v:
Journal of Consumer Research. Sep78, Vol. 5 Issue 2, p82-88. 7p. 2 Charts, 1 Graph.
Autor:
McCann, John M.1, Reibstein, David J.2
Publikováno v:
Journal of Marketing Research (JMR). Nov85, Vol. 22 Issue 4, p415-423. 9p. 4 Charts, 4 Graphs.
Autor:
Wildt, Albert R.1, McCann, John M.2
Publikováno v:
Journal of Marketing Research (JMR). Aug1980, Vol. 17 Issue 3, p335-340. 6p. 2 Charts.
Autor:
Craig, C. Samuel1, McCann, John M.1
Publikováno v:
Journal of Marketing Research (JMR). May78, Vol. 15 Issue 2, p285-289. 5p. 4 Charts.
Autor:
McCann, John M.1
Publikováno v:
Journal of Marketing Research (JMR). Nov74, Vol. 11 Issue 4, p399-412. 14p. 9 Charts.
Autor:
Morey, Richard C., McCann, John M.
Publikováno v:
Marketing Science, 1983 Apr 01. 2(2), 193-202.
Externí odkaz:
https://www.jstor.org/stable/184116
Publikováno v:
Management Science, 1986 Feb 01. 32(2), 182-193.
Externí odkaz:
https://www.jstor.org/stable/2631552
Autor:
Morey, Richard C., McCann, John M.
Publikováno v:
Management Science, 1980 Dec 01. 26(12), 1198-1210.
Externí odkaz:
https://www.jstor.org/stable/2630953