THE SOCIAL EFFECTS OF AN ANTI-ADVERTISING CAMPAIGN AGAINST MC DONALD’S IN ROMANIA

Autor: Pop, Ciprian-Viorel

Publikováno v: Studia Universitatis Babes-Bolyai - Ephemerides. 54(2):95-111

Externí odkaz: https://www.ceeol.com/search/article-detail?id=19141

Visual And Metaphorical Representation In McDonald’s Singapore Advertisement

Autor: Muhammad Hafiz Kurniawan, Ditta Eka Rahmadani

Publikováno v: Metathesis: Journal of English Language, Literature, and Teaching; Vol 5, No 1 (2021): Metathesis: Journal of English Language, Literature, and Teaching; 103-119

The raise of technology advanced the advertising platform, social media, as one of their ways of offering products that can reach wide audience around the world. This research aims to scrutinize the advertisement of McDonald’s Singapore Instagram a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::739b8e2fa7705dff5c10d9c99452d637
https://doi.org/10.31002/metathesis.v5i1.3434

Monitoring quality in the management of food enterprises

Autor: Valentina Zaharia, Ivona Stoica, Argentina Velea

Publikováno v: Knowledge Horizons - Economics. 6(3):13-16

At international level, the question of providing a balanced diet, the intake of nutrients and its influence on the health status, is one of the main concerns of the legislative bodies, but it should also be of the food manufacturers. The present wor

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od_______645::7b4cccd00669b6e98bcd239e07dc3f1b
http://orizonturi.ucdc.ro/arhiva/2014_khe_6_pdf3/zaharia.pdf

The comparison of appeals in company advertising: 'McDonald's' and 'Carl's Jr.'

Autor: Sršen, Noa

Oglašavanjem poduzeće želi poslati poruku i informacije o proizvodu i predstaviti svoje poduzeće u najboljem obliku. Apeli u oglašavanju osim s marketingom, povezani su i sa psihologijom čovjeka. Apeli mogu biti usmjereni na potrošača ili na

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______4017::f0c59c1f6b29c9f59fb0a1a09d0e9fc5
https://repozitorij.unipu.hr/islandora/object/unipu:1333/datastream/PDF

Entre normes, calcul et affectivité : pourquoi et comment les équipiers des restaurants fast-food sont-ils impliqués dans l'organisation de travail ? Le cas du restaurant Mc Donald's X

Autor: Burlion, Perrine

Publikováno v: Gestion et management. 2013

Organizational commitment is a complex but essential concept in the human resources management. That is the reason why firms strive for enforcing their employees' feeling of belonging to the organization. Commitment can stand for professional fulfill

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=od______2592::c224262ac8d1ebba0c0d09d267224385
https://dumas.ccsd.cnrs.fr/dumas-00914610/file/memoire_M1_2013_Burlion_Perrine.pdf